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Top 6 Services For Mobile Marketing Analytics

Marketing is about meeting the needs and wants of customers; Marketing is a business-wide function – it is not something that operates alone from other business activities; Marketing is about understanding customers and finding ways to provide products or services which customers demand.

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

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1. Heatmaps
If you have an iOS app and are in need of a usability analytics solution this is the tool for you. You can view interactive graphs of user navigation flows and get a graph of daily user engagement rate based on touches, gestures, views, sessions and navigation. You can also discover device orientation preferences and track finger gestures.




2. Adobe Anayitics
Adobe provides both web and mobile analytics. Its mobile services SDK provides a single method of data collection for either native apps written in Objective C or hybrid apps based on HTML5. It provides data visualizations and detailed insights about user-engagement, retention and monetization.




3. Amazon Mobile Analytics
Amazon mobile app analytics gives you metrics such as daily active users (DAU), monthly active users (MAU), new users, sticky factor (DAU divided by MAU), number of sessions, average sessions per DAU, average revenue per DAU, average revenue per paying DAU, Day 1, 3, and 7 retention and week 1, 2 and 3 retention and event tracking.




4. AdMobiSpy
This Is the first service of mobile advertising tracking. you have the opportunity of concise definition of the most profitable ad formats. You can choose appropriate networks with the most active and appreciative target audience for every product or service by yourself.




5. Amplitude
Amplitude offers an easy setup mobile app analytics solution with just a single line of code implemented to your app. You can track daily, weekly, monthly active users and get access to metrics such as sessions, retention, device types, platform, country, language, app version, location and more. Their SDK logs in everything even if the user is offline, events are stored locally on the phone and uploaded when the user comes back.




6. Countly
Countly is an open-source mobile app analytics tool that supports Android, iOS, Windows Phone and Blackberry apps. The tool not only supports native SDK but also support Appcelerator Titanium and Unity3D SDKs that are world leading cross-platform mobile application platforms.
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