Having a web presence is critical to the success of any business in 2016, so it’s important to do everything you can to drive e-commerce, whether you have a physical location or not. One of the easiest ways to drive e-commerce is by integrating an SMS campaign into your marketing efforts. Below, we’ll discuss five important reasons that SMS is helping more businesses than ever drive digital results:
1. Provides a High Return
Digital marketing, with strategies like search engine optimization and content marketing, can take up a lot of time and money. Luckily, SMS helps you strike a balance by delivering terrific results at a low cost. SMS reaches a large number of engaged, active users. The cost of sending an SMS message is extremely low, even in bulk, and it takes very little time to craft a 140-character message. Low cost and extraordinary results lead to a great ROI.
To estimate the return of your personal SMS campaign, take a look at this handy ROI Calculator.
2. Delivers Messages Instantly
When you’re trying to drive somebody to make a decision online, you don’t have a large window of opportunity. There are plenty of competitors out there and it only takes several seconds to find them. You need to make sure your messages are delivered and read as quickly as possible.
SMS is the perfect venue to deliver such time-sensitive messages. When you send a text message, 97% of users will read it within 15 minutes. No other communication channel rivals these results.
3. Converts At a High Rate
When it comes to e-commerce, conversions are king. If you aren’t converting enough opportunities, you’re not driving people to your website and you won’t make any money. Mobile devices are a huge opportunity, with smartphone conversions growing 6% in 2015 and show no sign of slowing down. Specifically, SMS has a conversion rate of 45% - seven-and-a-half times more than email messages.
4. Connects With Users Ready to Purchase
SMS connects you directly with your mobile audience, who are often ready and willing to make a purchase shortly. Take a look at these incredible statistics:
- 73% of users take immediate further action after performing a mobile search.
- 67% of people are willing to make a purchase based on mobile information alone.
- Almost 20% of local mobile searches result in an immediate sale.
- The average adult in the U.S. spends almost three hours a day on their mobile phone.
5. Drives Retail Sales, Too
If you have both an e-commerce platform and a physical store, you simply cannot afford to ignore SMS. Users love using their mobile devices when shopping in the real world, and you can use location-based marketing to send deals when they’re close to you. Considering that text-based coupons and promotions have an incredible use rate, SMS is the perfect way to take your digital customers and tie them into your brick and mortar operations, too.
Do you have any SMS tips or questions of your own? Make sure to leave a comment below!