What is a Brand?
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning).
- First you need to understand the definition of popular.
- Would you say that Facebook is popular?
- How about YouTube?
- Next, you need to figure out why these sites are popular.
- Why? because people enjoy going there.
- So, your mission needs to be making your audience enjoy coming to your website.
- How can you accomplish this?
If you’re starting with brand new website then first thing I would suggest you to do SEO. SEO (Search Engine Optimization) will help to increase online presence of your website then go for social media. The popularity of Social Media is increasing enormously as more people are getting active on social networking sites. Share good and informative content of your website on social media, people gets easily engaged with a good content.
Share your blog in Facebook groups, Google plus communities and LinkedIn groups, here you will get readers for your blog without paying a single penny to it.
Well you have money to spend on content, that's great. With value content you can promote your website on social media for free. Be creative and create awesome content in your social media (Facebook, Youtube, Twitter, Pinterest, Google+, etc).
I think Pinterest can work quite well, I like cars and if I think something that call my attention would be some awesome pictures on Pinterest or some awesome videos from Youtube, choose 1 or 2 main traffic sources and then you can help them with sub traffic sources (Facebook, Twitter, etc).
Don't forget about SEO, your website can make traffic without anything else, but of course social media is important when you're looking to brand yourself. Find good hashtags and find other people making the same as you, contact them and ask them if you can make some kind of exchange, helping each other to grow.
All I can say is that you have made a good move investing your money on content, but it have to be good content.
What I would do if I were you I would examine what users in your niche 'Cars' are interested in. For example, my brother have built a website in a similar niche as you are but in my country. And I told him that visitors are only interested in visiting for a period of time then they won't come back for a long time. His website was a classified ads website about selling and buying cars. The user won't visit everyday because as soon as he find the car that he like and buy it, he won't visit anymore.
So I told him that he must focus on search engine traffic. And as for me I have a funny pictures website. What I should be focusing on is Social media like facebook, because visitors will want to share funny pictures and this is how a website grow
You see each website has it's own marketing method, you just need to know yours.
If your website is ready with some strong good content, then it is very easy for you to become popular! All you need to do is create a good content, promote it on social media sites and make use of SEO techniques... keywords plays a major role, and if you're up on 2nd or 3rd page of Google search engine... then your work is almost done !!