SEO or Search Engine Optimization is a marketing strategy which focuses on increasing visibility of your webpage on search engines like Google and Bing. The main aim is to keep everything organic i.e. Non-paid, however, that depends on your motive and long-term plans. With the sudden boom in online businesses, almost every other bloke knows what SEO is but sadly (and fortunately, for the sake of less-competition!) not everyone knows the little tips, and that has been keeping their websites at the back of search results.
You might be thinking, “I’ve done every possible thing, followed textbook-SEO, yet my website refuses to one-up others in rankings.” Well, that’s because you might be missing on some crucial points. Now, your case might be different and you may not necessarily be able to relate to them, but here are the three most common mistakes people new to SEO end up doing:
- Sticking With Generic Keywords
Yes, you may have heard that generic keywords like, “weight loss,” “Web designing,” etc. attract a lot of visitors, but it also implies that they are highly competitive. Why not optimize your keywords and make them more specific to the nature of your business? Don’t get carried away though, you still have to stick with keywords that people actually search for, like “Web designers in UK,” “Essay writing service in USA,” etc.
- Cramming in Keywords
This is a classic novice mistake. Even some self-proclaimed SEO “experts” end up doing it. When you hear the term SEO, the first of the many things that may pop up in your mind include “keywords,” “word count,” etc. SEO is so much more than that. You can’t cram in keywords and expect results – That would be too easy, and everyone would be doing it.
The trick is to naturally write up content for your webpage, while using keywords here and there. The ratio should be kept and the content should be relevant to the nature of your business. If you cram in keywords, you are bound to get a penalty from Google and have your webpage thrown at the bottom of the pit.
- Choosing Between Organic and Inorganic
This may seem elementary, but it is highly important to highlight the actual difference between organic SEO and inorganic or paid SEO to beginners. Organic SEO is naturally climbing up the ladder of search results with intelligent keywords’ placement, back-links and what not. While inorganic/paid SEO, as the name suggests, is paying to get an instant boost up that ladder. While inorganic SEO gives instantaneous results, organic SEO takes time and a lot of hard-work, which is why, inorganic SEO lasts for a limited amount of time. The webpage brought up with the help of inorganic SEO gets thrown back to the search results after some time. Organic SEO, on the other hand, keeps things stagnant for a much longer period, however, work needs to be done continuously to keep your webpage on the top position.
Naturally, the organic SEO seems like a better option, and in most cases, is. But this opinion is a tad bit subjective. Choosing between both SEO “paths” depends on your plans. If you want to do a short-term business and require instant revenue and results, the inorganic SEO can help you with just that. Whereas if you are looking for a long-term business and plan on sticking around for a while, organic SEO is your best friend. So, if your plan is to get a good amount of traffic instantly, instead of focusing on backlinks, spend a few bucks.