Social media, which was once considered to be a soon to fade out fad has today emerged as one of the most powerful marketing tools. This era of marketing calls for two-way communication, interaction and rich personalization, and what better way than social media to reach out to consumers with relevant offerings, influence them and convert them, at minimal costs.
With over 3 billion internet users—and over 2 billion having active social media accounts, lacking social profiles on popular platforms such as Facebook, LinkedIn, Instagram or Twitter, you would lose out on reaching out and exposing your brand to a large market base. Social media for business is no longer optional. It’s a necessity if you want to make a mark for your brand.
The objective of marketing is creating brand awareness and instilling brand loyalty. Social media presence is a powerful medium to help your customers let know what your brand is about and how it intends to all value to their lifestyle. By humanizing your brand, you connect with your customers, address their pain-points and in the process increase brand awareness, retention and loyalty. Social media is a place where brands can act like people do, and this is important because consumers like doing business with other people; not with companies.
With social media, you can get access to huge amounts of customer data, in real time. By closely listening to social conversations, and implementing sentiment analysis, you can gather relevant customer data about which you customers are, where they are located, what they like and more importantly, what they feel about your brand. Braced with such valuable, wealth of information, you can take smart business decisions.
One of the significant advantages that social media offers are its capability to target and retarget niche and specific customers. Social media platforms have highly advanced segmenting capabilities that allow you to serve your ads to extremely specific audience. This implies better return on your investment and no wastage of valuable resources on the wrong customers.
The effectiveness of any Campaign Management Solution is adjudged by the cost it entails. The average cost per click on Google Adwords is between $1 and $2 and depending on the keyword targeted, you can end up paying $50 or more for a single click. But if you look at using social media to boost your posts, you will pay considerably less and at the same time, increase your brand recognition, interaction with consumers and be relevant and offer personalized experience.
Social media has offers opportunities for customers to convert. By effectively using social media presence, you can build communities of brand loyalists who in-turn can become strong brand influencers. Every post that you make can lead to site visits, and ultimately, give you on strong brand awareness and eventually lead to higher conversions.
By implementing well thought- out social media strategies, you can build trust and credibility around your blog, elements that are essential for sustainable growth. Brands that are able to display their consumer-centricity will be the ultimate winners and it is social media that can enable them to do so. It is time to jump on the social media bandwagon now.