Use Online Tools to Improve Personal Branding | Zealmat Tech Blog

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Use Online Tools to Improve Personal Branding

If you have been running a business or have recently become interested in entrepreneurship, you already know how important it is to build a strong brand. However, did you also know that developing your company’s brand isn’t the only step you need to take when you want to firmly plant your feet in the industry? Yes, along with building up your company’s brand, you also need to focus on personal branding. Personal branding is the key to success in today’s business world and if you want to stand out from your competition, it is an essential step which you shouldn’t ignore. So, remember that no matter what industry you cater to in the corporate world, taking your own branding seriously will mean the difference between success and failure.

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Now that you understand just how important your personal brand is, you must be thinking about the ways you can start building it up. Even though there are hundreds of tools that will help you build and manage personal branding, there are a few which can’t be missed. These online tools have helped both fresh entrepreneurs and experienced businessmen develop a strong personal brand which tells the world about their goals, interests and objectives. So, without further delay, let’s look at some of the best online tools which you must incorporate into your personal branding immediately.  Here are some expert proven online tools to improve your personal branding.



Google Alerts
If you aren’t already using Google Alerts for your brand, believe me when I tell you that you are missing out on a lot. When people are talking about you or your brand, you simply can’t afford to miss out. This is where these alerts come in. Google alerts will tell you when your brand gets a shout out and this means that you can react proactively in case of a crises or problem. Even though you don’t always need to react immediately, these alerts will give you the benefit of letting you know whenever you are mentioned online. In fact, with time, you’ll realize that these alerts even help you in staying ahead of your competitors and stay updated with the latest in the industry.



LinkedIn & Twitter Accounts
One of the most important things that you need to do for your personal branding is to make professional and credible accounts on LinkedIn and Twitter. Though other social media websites such as Facebook and Google+ are ideal for private interactions, both LinkedIn and Twitter will help build your persona in the corporate industry – if done right. Both of these networks are very powerful and will give you big opportunities to spread the word around about your product or company. Getting active on these networks translate to getting more eyeballs on you, which is always an advantage. If you already have an account, take some time out each day so you can keep tabs on whatever is happening around you.

Remember that the only way you are going to get the attention that you need is by making a complete profile. Always fill out the complete information that is required and try to be as genuine as possible. Bear in mind that other professionals can easily detect the difference between a fraud and someone who is original, so don’t oversell yourself. Finally, always engage with the people who took out the time to comment, read or share your content because that is one of the ways that you can end up doing more business.



Pay Attention to Profile Pictures
Good profile pictures are like the holy grail of social media. Once you have decided to make your presence felt on LinkedIn and Twitter, you need to start focusing on getting a profile picture that dictates your professionalism. Though there are a lot of online tools which claim to get you the best edited images, the three which we are going to be talking about here are really worth your while.

Picresizer.net
All social media pages have particular size of images that they accept as the profile picture. Unfortunately, most people find it very difficult to resize the picture so it doesn’t lose its pixels. This is where picresizer comes in. With this online image editor, you can easily resize and edit your photos without compromising on the quality.

Freephotofix.com
If you don’t have the time or patience to take really good pictures and the only ones you have are really bad, you are in dire need of this particular online tool. With this free fix, you can simply upload your image and let professionals do the rest. That’s right, you won’t need to go through the hassle of editing the images yourself because the editing experts at the other end will take care of everything and deliver a flawless, professional-worthy image within a short time.

Tattoofontmaker.com
 If you are looking for a truly unique profile picture, the tattofontmaker website will help you achieve your goal. Because we are talking about personal branding, it is important to remember that if tattoos are your thing then the world should know about it. Through this online tool, you can effortlessly make your tattoo online and display it on your account.



Stay Updated with Comments
Finally, when you need to stay ahead, you must pay close attention to what people say on your blog or website, comment alerts are the help you need. Keeping tabs on comments was never this easy because with this particular online tool, you’ll know if people are giving you good feedback or offer crucial advice on what you can do to make your brand even better. If people trust you to actually reply to their comments, they’ll be much more like to interact with you and your brand in the future. So, don’t ignore those comments or it may cost you big time.
Start using these tried and tested online tools to improve personal branding today and you’ll never miss out on another opportunity. However, you must remember that good personal branding will take some time to build so be patient and you’ll be reaping the benefits soon.

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