Important Characteristics Of A High Quality Link

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Backlink is a related link which a website gets from another website. Backlinks make a huge impact on a website's prominence in search engine results. This is why they are considered very useful for improving a website's SEO ranking. Search engines calculate rankings using multiple factors to display search results.


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Authority
If an important site is linking to you, there is a good chance that your site has something important to say in your niche. Similar to real life, if an important person mentions you, the overall impression of the listeners will be influenced by his high authority in the field and that way your importance will grow.

Relevance
A relevant backlink is a link that is positioned on a site/page that talks about the same subject, or is in the same niche with your site. The relevance of a link may be given based on the content of the linking site or page and the contextual relevance of the words surrounding the link.

Uniqueness
A high quality link has even more power, if it’s hard for your competitors to get a link from the same source. Links from relevant sites that only talk about your site and not your competitors can be considered great links because they are unique to your site. A quick example of such a link, would be conference sites that link to the companies and speakers that are participating at that conference. Naturally, not all your competitors can be present at that conference so that is a great place to build some high quality and unique links to your site.

Traffic
If a link is not clicked, than the initial purpose of the link is voided. It is important to have your link in a visible place on the site so that people click it. For example, footer links can not be considered important as they are only seen by search engine crawlers and are rarely clicked by people.
From a generic point of view the overall important characteristics of a high quality link are:

Authority
If an important site is linking to you, there is a good chance that your site has something important to say in your niche. Similar to real life, if an important person mentions you, the overall impression of the listeners will be influenced by his high authority in the field and that way your importance will grow.

Relevance
A relevant backlink is a link that is positioned on a site/page that talks about the same subject, or is in the same niche with your site. The relevance of a link may be given based on the content of the linking site or page and the contextual relevance of the words surrounding the link.

Uniqueness
A high quality link has even more power, if it’s hard for your competitors to get a link from the same source. Links from relevant sites that only talk about your site and not your competitors can be considered great links because they are unique to your site. A quick example of such a link, would be conference sites that link to the companies and speakers that are participating at that conference. Naturally, not all your competitors can be present at that conference so that is a great place to build some high quality and unique links to your site.

Traffic
If a link is not clicked, than the initial purpose of the link is voided. It is important to have your link in a visible place on the site so that people click it. For example, footer links can not be considered important as they are only seen by search engine crawlers and are rarely clicked by people.
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