Showing posts with label Marketing tips. Show all posts
Showing posts with label Marketing tips. Show all posts

Reasons to Start an Online Business

Online work has become a lucrative alternative to mainstream jobs for many persons. To some, it has proved to be a great lifeline because it is becoming increasingly difficult to get jobs in some areas.

Online business

While it may be somewhat easy to obtain one, you may not achieve a considerable success level if you are not prepared to work very hard at it. It's a process that you may not easily master at one go, there may be a number of trial and error situations and you should be able to work with a learn-as-you-go-along process.

10 reasons to start an online business

1. You don’t need a huge start up capital

- Online business is different with “real world” business, it takes very little money to start.

- All you need is an idea, a domain name for your website, internet access, hosting… which are less than $100!

2. You are your own boss

- You might have been hearing this a lot, but it is a fact that you can’t deny. People who are not Internet Business owners work from 9 to 5 everyday. In fact, they have to wake up few hours before 9am, which makes their schedule even more hectic.

- You can start work at anytime since you choose when you work, the statement “working from 9 to 5” is no longer true to you!

3. Work from the comfort of your own home

- Will you be surprised if I tell you that you can save at least 730 hours a year? Yes, you can get that by not having to travel to and from your work place during rush hours when everybody else is going to work or heading for home.

- Since where you put your computer is where you will be working, you can always choose to work from home instead of wasting 730 hours a year doing nothing productive.

4. With the internet, the whole world is your market

- Sometimes, you don’t even need to sit in front of your computer to reach everyone. Other than computer, everyone is connecting to the internet through smart phone which bring convenience for the users and benefit for the Internet Business owners.

- You leverage on free or low-cost software, hardware and the Internet Infrastructure, all of which when combined will give you leveraging power that far exceeds any conventional business, allowing you to achieve more with less work.

5. You can fully automate your online business

- Some Internet Business models can be fully automated with proper set up.

- Once you can automate your Internet Business in some way, you can use the time you saved to start another Internet Business, improve your existing business or spend anyhow you like.

6. You only need to work less than 4 hours a day

- An 8 hours working day is no longer needed for online business when you just spend the time checking your email consistently, promoting and expanding your business all in front of your computer or by using a smartphone!

- This is definitely required less than 4 hours to spend online.

7. You can spend more time with family and friends

- Imagine you have more time to create more memories with the important ones instead of busy working with your whole life until you realize it’s too late to wish for a time machine.

- Owning an Internet Business gives you the privilege to have more time to spend with your family, especially for busy parents. After all, you don’t want to regret missing those important moments as your children growing up.

8. Your passion and dream come to life

- Passion might be the most important component of any kind of business. What is more exciting than earning income from your passions and hobbies? The Internet Business allows you to achieve the goal of turning your passion into profit.

9. Online business has very little expenses

- It is very possible for you to start an online business with a zero or low cost of setting up and running.

- Some other Internet Business can run with monthly operational expenses so low that they are insignificant!

10. You can own more than one!

- The low cost of setting up & running and automated operations allow you to have various Internet Business.

- The best part is, you are not necessary to hire employees since your Internet Business system and automated operation are doing most of the job. It works 24/7 for free!

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How To Effectively Market App

This isn't free but using Youtube and famous Youtubers is a great way to market yourself. You can contact them in so many ways and then work a contract out with them. This may be the next step but it can really market your app to a very large audience, allowing it to be shared and purchased largely.
How To Effectively Market App

There are many webistes you can learn how to effectively market app, such as yalantis, asotop1, buildfire,mobileaction.Here i will list some effective app promotion methods for u, details as follows:

Social Media
Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Take facebook as example, you can promote your app with these methods:

1.Create an app official page
2. Make use of profile
3.Join relevant groups
4.Comment on famous and relevant posts
5.Offer small incentives across your social media channels.

Consider Alterative App Stores
According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. So do not rely only on Google Play & App Store, there are various other app stores on the online market where you can upload your app, such as GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore, AppBrain, etc.

Apply for Awards
There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. Participating in app awards is the most recommended channel . It can give you tons of press, exposure, reviews and plenty of downloads.

Influencer Sharing
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile. You can do a joint venture, where they get involved in promoting your app for a price or in exchange for something on your end

Social Media Ads
Twitter Ads - App Card - I have mentioned in other relpy,The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.

Facebook Ads - Facebook’s ads platform is great at letting you laser target your desired audience by their interests, location, and much more. Facebook Ads can also let you retarget people who have downloaded your other apps or visited your website.
Try out StumbleUpon’s paid discovery - StumbleUpon allows people to discover content they’d otherwise never find, based on their interests and browsing habits. It’s also cheaper than Facebook or AdWords ads.

App store optmization
It's the most fficient app promotion way, which aims to boost your app ranking. You can learn it on those webistes which I have mentioned above. Of course, if your budget is enough, you can hire an aso company to do it for u.

Hope these methods are useful to you.
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Why Marketing is Essential in Today’s Business World?

author-pic About author
Author Bio: James Hunter has been working in a leading marketing company and has been associated with several marketing related projects in his business career. He loves to blog and help other individuals learning new skills. In his leisure time he writes and you can follow him for Custom Assignment Writing over at his social profiles.

Products don’t sell themselves today. They require awareness among the target market for the consumer benefits of a certain products and how consumers can extract the most value from them. Products require effective marketing strategies that can sell them among various competitive products in the market. In this dynamic era where there are numerous new products and services coming up to fulfill the consumer requirements businesses require new techniques to sell their products effectively.

Though, business students should understand all core functions of their firm but marketing requires specialist individuals, to implement techniques to increase awareness of their products in the market. The need of new marketing strategies have increased demand for more marketing graduates serving the business industry. Marketing has a tremendous impact on global business and therefore carries opportunities for businesses to shine through its effective utilization. In this article we will look at some ways why marketing is essential in today’s world.

It Delivers Value
Marketing bridges the gap between the consumers and the firm. It enables the consumers to learn the products values and its offerings to them in an effective way. A good marketing strategy helps businesses to transform their value to their target market, developing a reliable consumer base to increase both their sales and profitability. Many times consumers don’t know a certain quality product is available to fulfill their dire needs. With the aid of marketing consumers can be made aware for a products high quality features which they were always searching for. Thus befitting both the buyer and the seller simultaneously.

It Helps Economy 
Marketing helps boost up trade, both locally and internationally. It open doors for businesses to fill the gap between the demand and supply by effective publicity of their products or service offerings. Effective marketing strategies can open doors for several trade agreements between two large international organizations where they can take benefit from their exclusive products and sell them in their local markets. Likewise, marketing creates awareness amongst local businesses where they take advantage of a product which is available in their own country instead of importing them from foreign sources where they will be required to pay heavy taxes. Thus helping grow the local economy.

It Offers Good Career Opportunities 
Marketing produces a link between producers and consumers. Its main aim is to transfer product awareness amongst clients and describe their features and benefits. Additionally, how consumers can maximize by using their products and how the product is superior over others. As marketing is such an expensive part of a business and is so critical to its success companies actively seek good marketing professionals to provide optimum support to sustain and grow their market value. There are various jobs available in the marketing profession from which various young individuals can have a successful career ahead. The opportunities available in the marketing field include:

Sales, Advertising, Digital Media, Event Marketing, Merchandising, Product Development, Direct Marketing, Marketing Research, and many others… In today’s competitive world, marketing plays its vital part for the up growth of many businesses and open career opportunities for many young graduates. It’s impossible to ignore the importance of marketing while it brings several benefits to the overall economy of a region.
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Why Sms Marketing Is Good For Business Promotion

Any communication is good for business. Adding SMS to business communication then would be good. Having email, IM, SMS, social media, contact center would then be ideal as that would give people different options to contact.

To help you realize the full prospective of SMS promotion, we’ve detailed some of its advantages here.

1. It’s time efficient

Email promotion is amazing. It’s free, it’s effective, and it’s easy to do. But being seated and composing an e-mail needs time, and that’s one thing many of you don’t have. A written text is made up of only 140 figures, and most of us have plenty of your a chance to part a phrase together and deliver it out. If you don’t, it might the perfect for you to think about choosing an assistant!

2. It’s affordable

SMS promotion is not as expensive as you may think it is. With Appropriate, SMS information price around $0.095 – $0.15 each based on where you stay, and other devoted SMS promotion suppliers are within a identical cost variety.

If you’re doubtful about SMS promotion, you could try it first with your VIP record. you will have protected your price. In this example, that will make for a transformation amount of 1%, although most SMS strategies have a transformation amount that’s nearer to 8%.

3. Short information are to the point

With SMS promotion, your concept is to the factor, rather than being hidden in a 600 term e-mail. Although there is a moment and place for both, SMS promotion is better designed for special provides, fast up-dates, and time-sensitive provides.

4. Greater start rates

It’s not unusual to have several unread information in your e-mail mailbox, but most people will study a written text in no time of its appearance. Research reveal that 98% of sms information will be started out, and most will be within the first 3 moments of being obtained. This is a extreme impact on e-mail marketing’s regular start amount of 19.91% in the elegance and personal care market.

5. Greater transformation rates

Conversion prices regular on 8.22% for SMS promotion, which is far more than e-mail with its 1.73% regular transformation amount. SMS marketing’s budget and high achievements amount makes it one of the more significant resources in your promotion tool kit.

6. Product positioning

All of your business’s actions improve your brand identification. By using SMS promotion, you’re placing yourself another step forward of the remaining. You’re informing your clients that you’re technical smart and up with the styles. You’re displaying them that you’re willing to try new and easier ways of interacting with them.

Check out Nigeria best Bulk SMS portal
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Reasons Why Retails Only Accept Visa Or Mastercard But Not Both

Visa Card
A credit, debit or prepaid card branded by Visa Inc., a major payments technology company. Visa cards are available to individual and business consumers with excellent, good, poor or no credit.


Worldwide credit card corporation that works with financial institutions to issue credit cards. The credit cards distributed by the company are done so under the MasterCard brand, which is one of the three major credit cards accepted at vendors across the world. The credit provided to card holders is controlled by the financial institution that issues the card and not MasterCard. MasterCard converted from a privately held company to a public company on May 25, 2006.

There are two ways to accept a particular credit card brand in most countries:

Apply to accept payment cards via a payment processing company that bundles most of the card types into one statement (for example, Visa, MasterCard and Discover/Diners Club all on one statement).

Apply to accept each card type separately (separate applications for Visa, MasterCard, Discover/Diners Club, American Express, JCB, etc.).

In the U.S. and in many other countries, it is most common for merchants to use a payment processor where they can get Visa, MasterCard, Discover, Diners Club, JCB and sometimes American Express all on one statement. The exact card mix will vary by country and payment processor. In this case, a merchant that accepts Visa will also accept MasterCard.

An example is Sam’s Club, where for many years they only accepted Discover cards, since they negotiated a deal with them. Later MasterCard decided to strike a deal with them too, and then they accepted Discover and MasterCard. Then American Express negotiated a deal with them, and now they accept everything except Visa, who won’t come down on its prices.  So, if a merchant only accepts Visa or only accepts MasterCard, it is usually because that merchant signed up directly to accept Visa or MasterCard, and did not bother to sign up for the other one.

This is usually because most of their customers use cash, and the signed up to accept credit cards because certain customers requested it, and they choose to sign up only for some of the card types.  In all cases, it is because the merchant chose not to sign up for other card types.
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32 Content Marketing Tools That Can Add Value to Your Business

author-pic Author Bio
Jessica Barden manages a team of marketers at Essay Help UK consultancy. She shares what she learns from the team in the blogs. She is also a motivational speaker at popular colleges.

Content marketing is helping many well-known companies to get more involvement of target market & customers, drive more sales, saves their time and give better results.


The use of content marketing as one of the effective marketing strategy is also increasing day by day. Many companies are investing in content marketing to achieve desired results.

  • About 75% of marketers are investing in content marketing.
  • For content marketing about 42% of companies are hiring executives to handle the content marketing tools and for this purpose, special departments are established like content strategy department, production department, distribution & analytics department. 
  • 75% of marketers are investing more in new tools of content marketing.

There are different content marketing tools available for different fields. In this article, I have discussed the details of tools that are effective for different fields.

Content idea generation Tool

1. Feedly: This tool helps you to generate content ideas by the feature RSS feed. RSS feed provides latest updates and all other details related to different topics

2. Buzzsaw:  This tool provides content analysis, domain comparison, and information about top freelance authors. Moreover, you can also search the article that has been considered as “Top Content”.

Content Curation Tools

3. Script: This content curation tool helps you to search and surf for different articles and videos, share your content and track your conversations. 

4. Curata: This tool provides easy access to related content and also help you in your brand value creation, perceptibility and create leads for your brand.

5. Magnify: This tool is best for customizable brands. It allows brands to curate and share their videos online.
Content Audit Tool

6. Content Insight: This most effective audit tool helps in developing an inventory of your content and provides a detailed summary of the present content.

Content Optimization Tools

7. Atomic Reach: This tool gives scores to your content. It assesses the quality of your content.

8. Scribe: This tool helps to identify the topics suitable for your target audience and measure social media involvement.

 9. Wordy: Professional content editors are available in this tool. You can share your content on this tool and your content will be edited according to requirements.

 Content Enrichment Tools

10. AcroLinx: Make all content consistent with this tool that analyses each writer’s content for a tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.

11. Silk: This enrichment tool uses your company’s data to create structured web pages that automatically draw connections between facts, data, and more.

12. Storify: Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.

Website Analytics Tools

13. Woopra: It is helpful in tracking visitors visiting multiple devices and in this way it builds an inclusive timeline for every user. The company can track the individual level view by implementing this tool. 

14. Mix panel: This analytics tool helps a company to get a detailed understanding of user behavior. So it makes easy for brands to measure consumer behavior by not just considering page view option to measure consumer behavior. 

15. Web trends: This digital marketing company offers tools for measuring and optimizing digital campaigns. Web trends offer analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.

Market Automation tools

16. Eloqua: The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.

17. Pardot: This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.

18. Bislr: With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.

19. Marketo: This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.

Social Media Management Tools

20. Sprinklr:  Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.

21. Keyhole: Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes, and Impressions your campaign is generating.

22. Tweet Deck: This tool is helpful in tracking brand references and hashtags, manage numerous Twitter accounts, plan Tweets, and more all in a single Twitter platform.

23. Buffer: This tool helps in adding photos, videos, and articles, and this social media tool will automatically post the content on your social media accounts throughout the day.

Blogging &CMS Tools

24. Percussion
: This efficient CMS offers editable patterns, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.

25. LiveJournal: It is the free open source for million communities and journals of different blog websites. 

26. Tumblr: This is the microblogging platform that is helpful for content creators, curators and shares the contents.  

27. Contentful: This tool is for developers and editors and it helps in developing content into web applications and mobile.

 The Web Analytics Tools

28. Quantcast: This tool is helpful for brands to get their customers details and insights. This will also help you know about their website activities. 

29. Alexa:  This tool is for commercial websites and provide relevant data and ranking about them.
SEO Tools

30. SEM Rush: This tool tracks keywords in search operations. 

31. Raven Tools: This tool helps in reporting the market campaigns 

The above-mentioned 32 tools are very helpful in content marketing and their utilization is essential for every business in order to stand out in this technological and digitalized era.

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List of Top Webmaster forums 2016

Forum is a place, meeting, or medium where ideas and views on a particular issue can be exchanged.

I was finding some quality webmaster forums and I had built one list.
These forums are good for link building and to market your products and services.
All of these are high traffic forums. In near future I will be member of all these.
If you have more good quality forums just add here so we together can build a better resource.


Alexa :140
PR :6
Signature link : Without Nofollow
Alexa :413
PR : 7
Signature link : Without Nofollow
Alexa :447
PR : 8
Signature link : No signatures
Alexa :582
PR : 5
Signature link : Without Nofollow
Alexa 960
PR : 6
Signature link : Without Nofollow
Alexa :1557
PR : 6
Signature link : Without Nofollow
Alexa :1767
PR : 5
Signature link : Without Nofollow
Alexa : 2286
PR : 5
Signature link : Without Nofollow

Alexa :5131
PR : 6
Signature link : Without Nofollow
Alexa :8224
PR : 7
Signature link : Without Nofollow Alexa :9650
PR : 5
Signature link : Without Nofollow

You can pay a visit to this wonderful forums and learn a lot today thanks.
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Difference Between Advertiser And Publisher

Most times you pass through this point which is Inexplicable for you, that what is difference between advertiser and publisher?
The advertisers and publishers are doing same stuff which is business and you need to be that perfect and smart.

Below are some full difference between advertiser and publisher just read carefully.



An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.
They go to AdWords and start a campaign to promote/advertise some product! They win when they sell their product (or affiliate product)


A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

they go to AdSense, get some ads (java code in this case) and put it on their site. They win when someone click on their ads (or impressions etc.)

You join both of them and you will know it very can make money from both.
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6 Most Popular And Advanced Wordpress Advertising Plugins

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.


Today we will be discussing the 6 Most Popular And Advanced Wordpress Advertising Plugins just read and make sure you use them properly.

1. WordPress Ad Widget


It keep your ads up and running on your website, it doesn’t get any simpler than this plugin. All you have to do is drop the ad code in, place your widget in your sidebar, and you’re good to go. The plugin also supports a solid range of standard ad formats.


  • Simple, easy to use interface.
  • Enables you to run both text and image based ads.
  • Compatible with Google Adsense and other major ad platforms.

2. Corner Ad


Corner Ad is a simple and advanced plugin that gives you a simple option for showcasing ads at the corner of your web page. You can use this plugin to advertise you own wares because initially it displays the half or partial ad, which attracts visitors, and when user hover the mouse on it, the ad comes to its original size (full size).

You can also use this plugin for announcements and newsflashes and anything else that is important for your visitor to view. It comes with some of the advanced features including:


  • It is minimally invasive plugin
  • Automatic mirror effect
  • Configurable time for automatic open and close actions
  • Keep a track record of clicks with an objective to get a precise analytics of your ads.

3. Ad Inserter


Ad Inserter is a straightforward yet robust advertising plugin that allows you to add any of the code into your WordPress website. It is a perfect plugin for AdSense or contextual Amazon ads.

You only need to insert the HTML/PHP/JavaScript code and choose a place where you want to display it.

You can also narrow down ad display demographically adding options for targeting particular platforms, logged in users and much more.

4. Ads by

The Ads by plugin gives you a handy way of integrating an affiliate store in your site and providing products from thousands of merchants to your audience. The core plugin is free, but you’ll need to select one of the premium monthly pricing plans (starting at $27 for a single site) to fully use the service.

You can insert ads to your posts, pages or widgets via shortcode and have options for controlling sort order.


  • Enables you to set an impression limit for ads, which in turn allows you to sell pre-determined numbers of impressions directly to advertisers, while also retaining traditional scheduling functions.
  • Products can be “dripped” on to your site on a scheduled basis.
  • You can quickly create custom product sets to provide users with comparison points.

5. Meks Easy Ads Widget


Meks Easy Ads Widgets is an incredible plugin that allows you to create limitless number of ads inside your WordPress widget for simpler placement control. It offers you the simple way to customize the size of your ads – or you can use pre-determined dimensions that make it easy for showcasing different small ads on a single web page.


  • Re-arrange ads order
  • Restrict number of ads per view
  • Rotate/slide ads

6. Amazon Link


Amazon Link is an incredible plugin that allows you to drag Amazon product links, pictures and themes into your WordPress website (page, posts, widgets or themes).

All of these are linked to your Amazon Affiliate ID, so that you can earn commissions quite easily with the help of this plugin. And, the content of the product link can be inserted by the author or can be refreshed when displayed using data from the Amazon site.


  • It offers search tool to allow authors to build links in posts and pages of a website
  • Localization of all the links will be based on the reader’s nationality
  • Easy [amazon] shortcode is used to create product link
  • You can extend the functionality of the plugin using the WordPress filters.

Advertising is instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painter, etc. Today, advertising has become a profession. Some companies do only advertising job.
So if you want to advertise, try to do it perfectly thanks

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Best Method Of Marketing

Instead of answering which method is best (because let's be honest, they're all great if you can afford to do them), I'd layout how I would approach the marketing plan to cover as many people as possible and build the budget to get involved in all of them.


Social marketing

Social marketing can start with little or no investment. Simply "sweat equity".
Search Engine Optimization
Your social marketing will result in some interest about the product so investing in optimization ensures you will reach those people
Email marketing / SMS marketing
Now that you've got people engaging in your site and making purchases, build your list!


Will the money you've generated from the earlier channels, you can start investing in advertising to drive returns.

Face to Face or Traditional Marketing


As travel costs are high and sales can be less direct to track, I leave this to the end so you can establish yourself via less expensive channels while ensuring you've got the best product for success. If you get to this stage, you can pretty much go anywhere and close deals
From there you can scale by investing more in each of the channels to grow your sales.

Digital Marketing (Email, Social Media,)

Basically, now is the time when user are more adhere to online platform. So, digital marketing affects more to human resulting to be more productive as compared to traditional marketing.
But its not like Traditional marketing is not having importance. It is as important as other marketing strategies.

It really depends on what you mean by best. The best kind of marketing in terms of getting customers will definitely be face-to-face. But it is time-consuming and expensive.

IMO, there are merits to each kind of marketing. It should be up to each marketer to figure out which works best for them
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