Showing posts with label Marketing tips. Show all posts
Showing posts with label Marketing tips. Show all posts

Сontent Мarketing - 10 Мistakes You Must Аvoid

author-pic About author
Gіdеоn МісDаrе іs а раssіоnаtе blоggеr thаt lоvе tо shоw hіs rеаdеrs hоw thеу саn bе suссеssful іn thеіr busіnеss аnd hоw thеу саn mаkе mоnеу dоіng оnlіnе busіnеssеs, аn Іntеrnеt Маrkеtеr thаt knоw hоw tо tаrgеt hіs аudіеnсе wіth thе rіght рrоduсts аt thе rіght tіmе, а уоung Еntrерrеnеur аnd аn Оnlіnе Вusіnеss Соnsultаnt. He owns Trildeon Blog. 









Тhе аrt оf mаrkеtіng соntеnt саn bе а trісkу оnе. Yоu'vе gоt tо knоw уоur tаrgеt аudіеnсе аnd whаt thеу wаnt, аnd аlwауs bе оnе stер аhеаd оf thе соmреtіtіоn. Аdd tо thаt соnstаntlу еmеrgіng nеw сhаnnеls fоr уоur соntеnt, аnd уоu hаvе quіtе а сhаllеngіng tаsk аhеаd оf уоu.

Ноwеvеr, Bеfоrе уоu јumр іntо thіs wаr оf wоrds, hеrе аrе Теn (10) ріtfаlls tо wаtсh оut fоr:

1. Νоt Dоіng уоur Grоundwоrk
Yоu саn't соnstruсt а skуsсrареr wіthоut lауіng thе fоundаtіоn. Whаt іs thе рurроsе оf уоur соntеnt? Whо аrе уоu tаrgеtіng іt tо? Іs іt іn lіnе wіth уоur brаnd реrsоnаlіtу? Іf уоu dоn't brаіnstоrm оn thеsе quеstіоns аnd buіld а соnсrеtе рlаn, уоu mіght fаіl bеfоrе уоu еvеn stаrt. Іt аlsо hеlрs tо dоublе-сhесk уоur соntеnt аnd sее whаt уоu саn dо dіffеrеntlу frоm thе соmреtіtіоn.

2. Νоt hаvіng а Саll-То-Асtіоn
Аn еndіng раrаgrарh іs strоng, but а Саll-То-Асtіоn (СТА) іs strоngеr. Еvеrу ріесе оf соntеnt nееds tо аrоusе sоmеthіng іn thе rеаdеr bу thе еnd - bе іt сurіоsіtу, hарріnеss, оr еvеn fеаr. Gіvе уоur rеаdеr аn асtіоn tо реrfоrm аftеr thеу hаvе rеаd уоur соntеnt - іt соuld bе lіkіng, shаrіng, соmmеntіng, оr ассеssіng уоur hоtlіnе оr wеbsіtе tо knоw mоrе аbоut уоur рrоduсt. Whаtеvеr уоu dо, јust dоn't lеаvе thе rеаdеr hаngіng аt thе еnd оf уоur ріесе.

3. Сhооsіng quаntіtу оvеr quаlіtу (оr vісе vеrsа)
Соntеnt mаrkеtеrs tоdау stіll grаррlе wіth thіs quеstіоn - рrоduсе mоrе соntеnt fаstеr, оr dеlіvеr соmрrеhеnsіvе соntеnt lеss frеquеntlу? Іn оur ехреrіеnсе, а hеаlthу mіх оf thе twо іs thе bеst lоng-tеrm strаtеgу fоr соntеnt mаrkеtіng. Dоn't bе рrеssurеd bу thе sрееd аnd frеquеnсу оf nеw роsts оn thе Іntеrnеt; јust рrоduсе thе bеst аnd mоst tіmеlу соntеnt thаt уоur mаrkеtіng рlаn аllоws.

4. Νоt орtіmіzіng уоur соntеnt (ЅЕО)
Dо уоu wаnt уоur соntеnt tо bе thе fіrst thіng nеtіzеns (І usе nеtіzеns tо rеfеr tо Νеt Сіtіzеns оn mу blоg www.trіldеоn.соm) sее іn а quісk Gооglе sеаrсh? Тhеn dоn't lеt sеаrсh еngіnе орtіmіzаtіоn (ЅЕО) bе аn аftеrthоught іn уоur соntеnt mаrkеtіng рlаn. Соmе uр wіth sоmе strоng kеуwоrds, аnd strаtеgісаllу sрrіnklе thеm thrоughоut уоur соntеnt. Dо thіs rіght, аnd wаtсh уоur соntеnt shооt strаіght uр thе sеаrсh rеsults lіst.

5. Wrіtіng lоng раrаgrарhs
Lеt's fасе іt - thе оnlіnе rеаdеr's аttеntіоn sраn hаs tаkеn а nоsе-dіvе іn rесеnt уеаrs. Lоng раrаgrарhs аrе а сhоrе tо rеаd thrоugh. Оn thе оthеr hаnd, brеаkіng uр уоur соntеnt іntо shоrtеr раrаgrарhs оr bullеt роіnts bооsts thе rеаdаbіlіtу оf уоur ріесе. Еасh раrаgrарh аnd роіnt аlsо асts lіkе а рlасе-hоldеr іn thе rеаdеrs' mіnds, whісh thеу саn rеfеr tо аt аnу tіmе.

6. Νо іntеrnаl оr ехtеrnаl lіnks
Dоn't уоu wаnt а vіsіtоr tо уоur wеbsіtе tо stау аnd knоw mоrе аbоut уоur рrоduсt? Іntеrnаl lіnks tо оldеr соntеnt аrе а gооd wау tо еnsurе аudіеnсе rеtеntіоn, grеаtеr іntеrеst іn уоur brаnd, аnd bеttеr орtіmіzаtіоn fоr sеаrсh еngіnеs. Ехtеrnаl lіnks tо rеlаtеd tорісs аlsо аdd rаnkіng роwеr tо уоur соntеnt sіnсе Gооglе's sеаrсh sріdеrs rеаd thеm аs 'thіrd-раrtу vоtеs' fоr уоur ріесе.

7. Νоt usіng rеlеvаnt іmаgеs
Yоur роst's fеаturеd іmаgе іs thе fіrst thіng а vіеwеr wіll sее оn sосіаl mеdіа. Rеlеvаnt іmаgеs аnd іnfоgrарhісs mаkе реорlе wаnt tо rеаd уоur blоgs. Аftеr аll, nо оnе lіkеs tо rеаd а соntіnuоus strеаm оf tехt. Соntеnt іs gеttіng mоrе аnd mоrе vіsuаl bу thе dау tо kеер rеаdеrs hооkеd, аnd уоu shоuld fоllоw suіt.

8. Оvеrlу рrоmоtіоnаl соntеnt
Тhе оnlіnе аudіеnсе wаnts еntеrtаіnіng аnd еngаgіng соntеnt, аnd аlsо dоеsn't wаnt tо bе mаrkеtеd tо аll thе tіmе. Yоu аrеn't gоіng tо асhіеvе thе lаttеr bу рrоduсіng оvеrtlу рrоmоtіоnаl соntеnt, wіth wоrds suсh аs 'buу', 'sеll', 'ехсhаngе' аt thе fоrеfrоnt. Сrеаtіvе, еngаgіng соntеnt wіth оut-оf-thе-bох vіsuаls аrе tоdау's gоld stаndаrd іn mаrkеtіng.

9. Dіstrіbutіng соntеnt hарhаzаrdlу
Ѕіmрlу shаrіng уоur соntеnt оn еvеrу sосіаl mеdіа рlаtfоrm оut thеrе mіght sоund lіkе а gооd іdеа аt fіrst. Ноwеvеr, unlеss уоu shаrе іt оn thе rіght рlаtfоrms frеquеntеd bу уоur tаrgеt аudіеnсе, аll уоur еffоrts mіght gо іn vаіn. Ваsе thе оnlіnе dіstrіbutіоn оf уоur соntеnt оn thе sосіаl mеdіа hаbіts оf уоur аudіеnсе, аs wеll аs thе nаturе оf уоur рrоduсt.

10. Іgnоrіng соntеnt mеtrісs
Соntеnt mаrkеtіng іs nоt аn ореn-аnd-shut саsе; thеrе's аlwауs mоrе tо lеаrn frоm уоur ехіstіng wоrk. То sіmрlіfу, thеrе аrе fоur mеtrісs bу whісh уоu саn аnаlуsе thе suссеss оr fаіlurе оf уоur соntеnt sо fаr - соnsumрtіоn, shаrіng, lеаds gеnеrаtеd, аnd sаlеs аnd rеvеnuе. Yоu саn thеn twеаk уоur futurе соntеnt оr strаtеgу dереndіng оn thеsе rеsults.

Маrkеtіng уоur brаnd thrоugh оnlіnе соntеnt nееdn't bе rосkеt sсіеnсе - іf уоu dо уоur hоmеwоrk rіght, Wоrk wіth а соmmunісаtіоns аgеnсу thаt саn gеt уоur brаnd thе аttеntіоn іt dеsеrvеs!




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What is a Sales Funnel and How does it Work

author-pic About author
Okon Joseph is a freelance writer well known for his unique, engaging and traffic generating content. He is also a passionate online entrepreneur and the founder of Weebo Media.
Join his FREE Sales Room where he teaches small business owners and freelancers how to sell their products and services using the web and social media.





Have you heard the word, “sales funnel” before? Do you know that making your first million dollars can be easily achieved if you have a sales funnel created for your online business?
I bet there are many online marketers who don’t even know what a sales funnel is and how to use it to boost their online sales. If you are among those asking what is a sales funnel and how it works, then you should read this post till the end because it has answers to your questions.
In this post, you will be learning about sales funnel and how you as an online marketer can apply it into your online business and accelerate sales faster.
photo credit: crazyegg



What is a Sales Funnel?
A sales funnel is also known as a marketing or product funnel. It is a series of steps designed by marketers and companies leading their customers to buy their products or services. It is an essential component in marketing.
Most companies use sales funnel to create a relationship and build trust with first-time customers towards buying their products or services. This makes it easier for them to sell high-end tickets.

How Does It Work?
The funnel is an array of products. Most times, it begins with a free or low priced product just to get customers coming into your funnel with the hope to sell your high end products in the future. Essentially, the goal is for the customers to go through the funnel, and at each stage, buy something.
The products are arranged from cheapest to most expensive. The further the customer gets in the funnel, the more expensive products they buy. It is one of the easiest ways to sell products or services online.
The best part of it is that the customers are the ones making the buying decision. They are the ones qualifying themselves and they may end up leaving the funnel buying up to 3 products.
With a sales funnel, you don’t sell your products but sell yourself as a leader and a mentor while they decide if they want to buy what you prescribe.

Sales Funnel Stages
Just like a funnel, it has different stages. The top is where the process starts from and end at the small bottom.
The first stage is the Awareness stage. This is where you create the awareness of the product or service that you will be using to lead potential customers into your funnel.
The second stage is the Interest stage. Once people have landed on your landing page, they read your sales pitch and get interest in whatever you are offering. Your sales copy must be very enticing or else no one will be interested in your offer.
When they get interested, you have likely hooked them with your sales letter and your freebie in exchange for their email address.
The third stage is Engagement stage. At this stage, they are already in your funnel and are still evaluating if they should stay or opt-out. Keeping them is left for you because at this point you should be engaging them with valuable contents.
The fourth stage is Commitment/Purchase stage. This is the point where you have built trust to the point the customers have decided to commit by buying your product and continue to buy over again.


How to Build Your Own Sales Funnel for Your Business?
A typical sales funnel starts with either a free product or a very cheap product between $1-$5. You can make it an eBook or a physical book where interested customers pay for shipping.
The next product in your funnel should be an inexpensive one. The price should range between $10-$25 depending on what you are selling. It is just a way to take your customers to the bottom where your main high products are.
If your customers end up buying this product, it is likely they will end up buying more before leaving your funnel if you have a way out.
Every product after a previous one just have to be increasing in price and in quality. You're building the customers up, conditioning them to keep purchasing the next higher up product. If you do this effectively enough, they'll go through the complete sales funnel. And that's what your goal is.
The end of your funnel can be a paid membership group priced between $25,000-$80,000 a year where subscribers have access to exclusive coaching course from you.
Whether you are an affiliate marketer or a business owner who provide products or services, setting up a sales funnel is crucial to growing your business. If you don’t, you will end up leaving money on the table and also be stressing yourself trying to sell your products and services.
This is how the top earners and companies make money. It is an attraction marketing that attract your target customers to you. I am an online entrepreneur and I have a sales funnel. Do you?





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Social Media: The Best Solution For Paid Marketing

Facebook is a great place for paid advertising - and a great deal. It lets you target your audience, and it also provides a whole range of ways to advertise, from promoted posts to "like" campaigns, to regular ads. And it optimizes your ads for best performance. I like that.

Will it work for you? If your audience is on Facebook, it's definitely worth a try.

I haven't had much luck with Twitter. I've heard that their ads are kind of expensive for the results they get, but your mileage may vary. Twitter is great for sending people to blog posts and also to Facebook. You can really build an audience on Twitter, but reaching them through all that noise can be a challenge. I also purchased ads on Fiverr from people with BIG numbers of followers on Twitter, and got extremely marginal results. I was doing better just posting promo posts myself. I tend to get quite a few clicks on my links - but no sales.

I also recommend LinkedIn, though I prefer networking and publishing articles to using paid advertising. From what I've seen, the ads are costly and the results leave a lot to be desired. Again, you may get different results, so if your target audience is on LinkedIn, it might be worth a try.


Social networks are great channels for advertising indeed. They have user friendly platforms and advertising campaigns there are easy to manage. It's also easy to target your audience in precise way. Since I am not a specialist in this area I'll try to summurize some information from different sources.



Twitter:
"There are certainly benefits to being active on Twitter, especially for large businesses." (source: platowebdesign.com/articles/benefits-of-twitter-for-business/)
- engaging of customer via twitter
- promoting your products, which will drive traffic to your website
- improve your reputation on the Internet
- building links to your article/product/website




Facebook:
"Facebook Ads can be an effective channel for selling or advertising your products, services, business." (source: webexperti.com/facebook-ads-campaigns/)
- targeting your audience
- tracking your campaign
- defining your budget in general - for all campaigns in Facebook, as well as per day
- defining the period of your campaign (start and end day)




Pinterest:
"There are many reasons Pinterest is a great opportunity for businesses. It will help you introduce your business and blog to a whole new audience. One pin can lead to 10 pins, which can lead to another 10 pins, and so on."

And here are some interesting facts from the same source:



  1. Pinterest is the fourth largest traffic source in the world
  2. 79% of all users are women – meaning that 21% are men!
  3. Pinterest generates 400% more revenue per click than Twitter an 27% more than Facebook
  4. It is the fastes growing website in history
  5. Pinterest is 80% more viral and 3x more effective than Twitter



As you see the features of the different social networks overlap. Which social network is the most suitable for you depends on your business.
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Earn More Money On Your Blog With Sponsored Post/Content

Making more money on your blog is not just placing ads alone but with promotion of products and content you can increase your income.

Blogging has become a money making idea for young minds in the community today using their skills to sell what they can do but you don't just blog without having a creative idea on how it works most especially when you don't understand how to reach your audience at large.

Make Money on your Blog

Recently we at zealmat received an email inviting us to participate in thier net work and we were very strict about it and we made a little research that lead us to our final conclusion and today we will show you how to make money from this network.


This platform allow you to earn money aside from just sponsor post alone. We have different opportunities like video sponsorship, social  media and even referral too which could increase your chances of making more than you expect.



Step 1
First you need the following Or if you don't have some you can skip it.

Facebook Account
Twitter Account
YouTube Channel
Pinterest Account
Instagram Account



Step 2
Sure if you have them all you are good to go just click HERE then click get started at the top



Step 3
Now sign up and then upload your details like profile image and the rest.


Step 4
Then you will be given opportunity to select your favorite category for your blog and then just select and click continue till the end and that's all you need.



Step 5
Now this network has a referral program too. you can take part too thanks and have a wonderful blogging day cheers. 
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Reasons to Start an Online Business

Online work has become a lucrative alternative to mainstream jobs for many persons. To some, it has proved to be a great lifeline because it is becoming increasingly difficult to get jobs in some areas.

Online business



While it may be somewhat easy to obtain one, you may not achieve a considerable success level if you are not prepared to work very hard at it. It's a process that you may not easily master at one go, there may be a number of trial and error situations and you should be able to work with a learn-as-you-go-along process.



10 reasons to start an online business






1. You don’t need a huge start up capital

- Online business is different with “real world” business, it takes very little money to start.

- All you need is an idea, a domain name for your website, internet access, hosting… which are less than $100!


2. You are your own boss

- You might have been hearing this a lot, but it is a fact that you can’t deny. People who are not Internet Business owners work from 9 to 5 everyday. In fact, they have to wake up few hours before 9am, which makes their schedule even more hectic.

- You can start work at anytime since you choose when you work, the statement “working from 9 to 5” is no longer true to you!


3. Work from the comfort of your own home

- Will you be surprised if I tell you that you can save at least 730 hours a year? Yes, you can get that by not having to travel to and from your work place during rush hours when everybody else is going to work or heading for home.

- Since where you put your computer is where you will be working, you can always choose to work from home instead of wasting 730 hours a year doing nothing productive.


4. With the internet, the whole world is your market

- Sometimes, you don’t even need to sit in front of your computer to reach everyone. Other than computer, everyone is connecting to the internet through smart phone which bring convenience for the users and benefit for the Internet Business owners.

- You leverage on free or low-cost software, hardware and the Internet Infrastructure, all of which when combined will give you leveraging power that far exceeds any conventional business, allowing you to achieve more with less work.


5. You can fully automate your online business

- Some Internet Business models can be fully automated with proper set up.

- Once you can automate your Internet Business in some way, you can use the time you saved to start another Internet Business, improve your existing business or spend anyhow you like.



6. You only need to work less than 4 hours a day

- An 8 hours working day is no longer needed for online business when you just spend the time checking your email consistently, promoting and expanding your business all in front of your computer or by using a smartphone!

- This is definitely required less than 4 hours to spend online.


7. You can spend more time with family and friends

- Imagine you have more time to create more memories with the important ones instead of busy working with your whole life until you realize it’s too late to wish for a time machine.

- Owning an Internet Business gives you the privilege to have more time to spend with your family, especially for busy parents. After all, you don’t want to regret missing those important moments as your children growing up.


8. Your passion and dream come to life

- Passion might be the most important component of any kind of business. What is more exciting than earning income from your passions and hobbies? The Internet Business allows you to achieve the goal of turning your passion into profit.


9. Online business has very little expenses

- It is very possible for you to start an online business with a zero or low cost of setting up and running.

- Some other Internet Business can run with monthly operational expenses so low that they are insignificant!


10. You can own more than one!

- The low cost of setting up & running and automated operations allow you to have various Internet Business.

- The best part is, you are not necessary to hire employees since your Internet Business system and automated operation are doing most of the job. It works 24/7 for free!



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How To Effectively Market App

This isn't free but using Youtube and famous Youtubers is a great way to market yourself. You can contact them in so many ways and then work a contract out with them. This may be the next step but it can really market your app to a very large audience, allowing it to be shared and purchased largely.
How To Effectively Market App


There are many webistes you can learn how to effectively market app, such as yalantis, asotop1, buildfire,mobileaction.Here i will list some effective app promotion methods for u, details as follows:




FREE ONCE
Social Media
Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Take facebook as example, you can promote your app with these methods:


1.Create an app official page
2. Make use of profile
3.Join relevant groups
4.Comment on famous and relevant posts
5.Offer small incentives across your social media channels.





Consider Alterative App Stores
According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. So do not rely only on Google Play & App Store, there are various other app stores on the online market where you can upload your app, such as GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore, AppBrain, etc.





Apply for Awards
There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. Participating in app awards is the most recommended channel . It can give you tons of press, exposure, reviews and plenty of downloads.





PAID ONES
Influencer Sharing
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile. You can do a joint venture, where they get involved in promoting your app for a price or in exchange for something on your end

Social Media Ads
Twitter Ads - App Card - I have mentioned in other relpy,The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.


Facebook Ads - Facebook’s ads platform is great at letting you laser target your desired audience by their interests, location, and much more. Facebook Ads can also let you retarget people who have downloaded your other apps or visited your website.
Try out StumbleUpon’s paid discovery - StumbleUpon allows people to discover content they’d otherwise never find, based on their interests and browsing habits. It’s also cheaper than Facebook or AdWords ads.




App store optmization
It's the most fficient app promotion way, which aims to boost your app ranking. You can learn it on those webistes which I have mentioned above. Of course, if your budget is enough, you can hire an aso company to do it for u.

Hope these methods are useful to you.
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Why Marketing is Essential in Today’s Business World?

author-pic About author
Author Bio: James Hunter has been working in a leading marketing company and has been associated with several marketing related projects in his business career. He loves to blog and help other individuals learning new skills. In his leisure time he writes and you can follow him for Custom Assignment Writing over at his social profiles.





Products don’t sell themselves today. They require awareness among the target market for the consumer benefits of a certain products and how consumers can extract the most value from them. Products require effective marketing strategies that can sell them among various competitive products in the market. In this dynamic era where there are numerous new products and services coming up to fulfill the consumer requirements businesses require new techniques to sell their products effectively.


Though, business students should understand all core functions of their firm but marketing requires specialist individuals, to implement techniques to increase awareness of their products in the market. The need of new marketing strategies have increased demand for more marketing graduates serving the business industry. Marketing has a tremendous impact on global business and therefore carries opportunities for businesses to shine through its effective utilization. In this article we will look at some ways why marketing is essential in today’s world.




It Delivers Value
Marketing bridges the gap between the consumers and the firm. It enables the consumers to learn the products values and its offerings to them in an effective way. A good marketing strategy helps businesses to transform their value to their target market, developing a reliable consumer base to increase both their sales and profitability. Many times consumers don’t know a certain quality product is available to fulfill their dire needs. With the aid of marketing consumers can be made aware for a products high quality features which they were always searching for. Thus befitting both the buyer and the seller simultaneously.



It Helps Economy 
Marketing helps boost up trade, both locally and internationally. It open doors for businesses to fill the gap between the demand and supply by effective publicity of their products or service offerings. Effective marketing strategies can open doors for several trade agreements between two large international organizations where they can take benefit from their exclusive products and sell them in their local markets. Likewise, marketing creates awareness amongst local businesses where they take advantage of a product which is available in their own country instead of importing them from foreign sources where they will be required to pay heavy taxes. Thus helping grow the local economy.





It Offers Good Career Opportunities 
Marketing produces a link between producers and consumers. Its main aim is to transfer product awareness amongst clients and describe their features and benefits. Additionally, how consumers can maximize by using their products and how the product is superior over others. As marketing is such an expensive part of a business and is so critical to its success companies actively seek good marketing professionals to provide optimum support to sustain and grow their market value. There are various jobs available in the marketing profession from which various young individuals can have a successful career ahead. The opportunities available in the marketing field include:


Sales, Advertising, Digital Media, Event Marketing, Merchandising, Product Development, Direct Marketing, Marketing Research, and many others… In today’s competitive world, marketing plays its vital part for the up growth of many businesses and open career opportunities for many young graduates. It’s impossible to ignore the importance of marketing while it brings several benefits to the overall economy of a region.
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Why Sms Marketing Is Good For Business Promotion

Any communication is good for business. Adding SMS to business communication then would be good. Having email, IM, SMS, social media, contact center would then be ideal as that would give people different options to contact.
Image



To help you realize the full prospective of SMS promotion, we’ve detailed some of its advantages here.




1. It’s time efficient

Email promotion is amazing. It’s free, it’s effective, and it’s easy to do. But being seated and composing an e-mail needs time, and that’s one thing many of you don’t have. A written text is made up of only 140 figures, and most of us have plenty of your a chance to part a phrase together and deliver it out. If you don’t, it might the perfect for you to think about choosing an assistant!



2. It’s affordable

SMS promotion is not as expensive as you may think it is. With Appropriate, SMS information price around $0.095 – $0.15 each based on where you stay, and other devoted SMS promotion suppliers are within a identical cost variety.

If you’re doubtful about SMS promotion, you could try it first with your VIP record. you will have protected your price. In this example, that will make for a transformation amount of 1%, although most SMS strategies have a transformation amount that’s nearer to 8%.



3. Short information are to the point

With SMS promotion, your concept is to the factor, rather than being hidden in a 600 term e-mail. Although there is a moment and place for both, SMS promotion is better designed for special provides, fast up-dates, and time-sensitive provides.



4. Greater start rates

It’s not unusual to have several unread information in your e-mail mailbox, but most people will study a written text in no time of its appearance. Research reveal that 98% of sms information will be started out, and most will be within the first 3 moments of being obtained. This is a extreme impact on e-mail marketing’s regular start amount of 19.91% in the elegance and personal care market.




5. Greater transformation rates

Conversion prices regular on 8.22% for SMS promotion, which is far more than e-mail with its 1.73% regular transformation amount. SMS marketing’s budget and high achievements amount makes it one of the more significant resources in your promotion tool kit.



6. Product positioning

All of your business’s actions improve your brand identification. By using SMS promotion, you’re placing yourself another step forward of the remaining. You’re informing your clients that you’re technical smart and up with the styles. You’re displaying them that you’re willing to try new and easier ways of interacting with them.



Check out Nigeria best Bulk SMS portal
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Reasons Why Retails Only Accept Visa Or Mastercard But Not Both

Visa Card
A credit, debit or prepaid card branded by Visa Inc., a major payments technology company. Visa cards are available to individual and business consumers with excellent, good, poor or no credit.

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MasterCard
Worldwide credit card corporation that works with financial institutions to issue credit cards. The credit cards distributed by the company are done so under the MasterCard brand, which is one of the three major credit cards accepted at vendors across the world. The credit provided to card holders is controlled by the financial institution that issues the card and not MasterCard. MasterCard converted from a privately held company to a public company on May 25, 2006.







There are two ways to accept a particular credit card brand in most countries:


Apply to accept payment cards via a payment processing company that bundles most of the card types into one statement (for example, Visa, MasterCard and Discover/Diners Club all on one statement).

Apply to accept each card type separately (separate applications for Visa, MasterCard, Discover/Diners Club, American Express, JCB, etc.).






In the U.S. and in many other countries, it is most common for merchants to use a payment processor where they can get Visa, MasterCard, Discover, Diners Club, JCB and sometimes American Express all on one statement. The exact card mix will vary by country and payment processor. In this case, a merchant that accepts Visa will also accept MasterCard.



An example is Sam’s Club, where for many years they only accepted Discover cards, since they negotiated a deal with them. Later MasterCard decided to strike a deal with them too, and then they accepted Discover and MasterCard. Then American Express negotiated a deal with them, and now they accept everything except Visa, who won’t come down on its prices.  So, if a merchant only accepts Visa or only accepts MasterCard, it is usually because that merchant signed up directly to accept Visa or MasterCard, and did not bother to sign up for the other one.



This is usually because most of their customers use cash, and the signed up to accept credit cards because certain customers requested it, and they choose to sign up only for some of the card types.  In all cases, it is because the merchant chose not to sign up for other card types.
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32 Content Marketing Tools That Can Add Value to Your Business

author-pic Author Bio
Jessica Barden manages a team of marketers at Essay Help UK consultancy. She shares what she learns from the team in the blogs. She is also a motivational speaker at popular colleges.








Content marketing is helping many well-known companies to get more involvement of target market & customers, drive more sales, saves their time and give better results.

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The use of content marketing as one of the effective marketing strategy is also increasing day by day. Many companies are investing in content marketing to achieve desired results.



  • About 75% of marketers are investing in content marketing.
  • For content marketing about 42% of companies are hiring executives to handle the content marketing tools and for this purpose, special departments are established like content strategy department, production department, distribution & analytics department. 
  • 75% of marketers are investing more in new tools of content marketing.




There are different content marketing tools available for different fields. In this article, I have discussed the details of tools that are effective for different fields.



Content idea generation Tool


1. Feedly: This tool helps you to generate content ideas by the feature RSS feed. RSS feed provides latest updates and all other details related to different topics


2. Buzzsaw:  This tool provides content analysis, domain comparison, and information about top freelance authors. Moreover, you can also search the article that has been considered as “Top Content”.

Content Curation Tools



3. Script: This content curation tool helps you to search and surf for different articles and videos, share your content and track your conversations. 



4. Curata: This tool provides easy access to related content and also help you in your brand value creation, perceptibility and create leads for your brand.



5. Magnify: This tool is best for customizable brands. It allows brands to curate and share their videos online.
Content Audit Tool




6. Content Insight: This most effective audit tool helps in developing an inventory of your content and provides a detailed summary of the present content.

Content Optimization Tools



7. Atomic Reach: This tool gives scores to your content. It assesses the quality of your content.




8. Scribe: This tool helps to identify the topics suitable for your target audience and measure social media involvement.




 9. Wordy: Professional content editors are available in this tool. You can share your content on this tool and your content will be edited according to requirements.

 Content Enrichment Tools





10. AcroLinx: Make all content consistent with this tool that analyses each writer’s content for a tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.




11. Silk: This enrichment tool uses your company’s data to create structured web pages that automatically draw connections between facts, data, and more.




12. Storify: Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.

Website Analytics Tools




13. Woopra: It is helpful in tracking visitors visiting multiple devices and in this way it builds an inclusive timeline for every user. The company can track the individual level view by implementing this tool. 




14. Mix panel: This analytics tool helps a company to get a detailed understanding of user behavior. So it makes easy for brands to measure consumer behavior by not just considering page view option to measure consumer behavior. 




15. Web trends: This digital marketing company offers tools for measuring and optimizing digital campaigns. Web trends offer analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.

Market Automation tools





16. Eloqua: The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.





17. Pardot: This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.





18. Bislr: With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.




19. Marketo: This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.


Social Media Management Tools



20. Sprinklr:  Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.




21. Keyhole: Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes, and Impressions your campaign is generating.





22. Tweet Deck: This tool is helpful in tracking brand references and hashtags, manage numerous Twitter accounts, plan Tweets, and more all in a single Twitter platform.




23. Buffer: This tool helps in adding photos, videos, and articles, and this social media tool will automatically post the content on your social media accounts throughout the day.


Blogging &CMS Tools





24. Percussion
: This efficient CMS offers editable patterns, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.




25. LiveJournal: It is the free open source for million communities and journals of different blog websites. 



26. Tumblr: This is the microblogging platform that is helpful for content creators, curators and shares the contents.  




27. Contentful: This tool is for developers and editors and it helps in developing content into web applications and mobile.


 The Web Analytics Tools




28. Quantcast: This tool is helpful for brands to get their customers details and insights. This will also help you know about their website activities. 



29. Alexa:  This tool is for commercial websites and provide relevant data and ranking about them.
SEO Tools



30. SEM Rush: This tool tracks keywords in search operations. 



31. Raven Tools: This tool helps in reporting the market campaigns 





The above-mentioned 32 tools are very helpful in content marketing and their utilization is essential for every business in order to stand out in this technological and digitalized era.




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List of Top Webmaster forums 2016

Forum is a place, meeting, or medium where ideas and views on a particular issue can be exchanged.


I was finding some quality webmaster forums and I had built one list.
These forums are good for link building and to market your products and services.
All of these are high traffic forums. In near future I will be member of all these.
If you have more good quality forums just add here so we together can build a better resource.


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forums.Digitalpoint.con
Alexa :140
PR :6
Signature link : Without Nofollow


sitepoint.com/forums/
Alexa :413
PR : 7
Signature link : Without Nofollow



webmasterworld.com
Alexa :447
PR : 8
Signature link : No signatures


warriorforum.com/forum/
Alexa :582
PR : 5
Signature link : Without Nofollow


V7N.com/forums/
Alexa 960
PR : 6
Signature link : Without Nofollow


Webhostingtalk.com
Alexa :1557
PR : 6
Signature link : Without Nofollow


namepros.com
Alexa :1767
PR : 5
Signature link : Without Nofollow


dnforum.com
Alexa : 2286
PR : 5
Signature link : Without Nofollow

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webmaster-talk.com
Alexa :5131
PR : 6
Signature link : Without Nofollow


kirupa.com/forum/
Alexa :8224
PR : 7
Signature link : Without Nofollow


EarnersForum.com Alexa :9650
PR : 5
Signature link : Without Nofollow



You can pay a visit to this wonderful forums and learn a lot today thanks.
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Difference Between Advertiser And Publisher

Most times you pass through this point which is Inexplicable for you, that what is difference between advertiser and publisher?
The advertisers and publishers are doing same stuff which is business and you need to be that perfect and smart.


Below are some full difference between advertiser and publisher just read carefully.


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ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.
They go to AdWords and start a campaign to promote/advertise some product! They win when they sell their product (or affiliate product)







PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

they go to AdSense, get some ads (java code in this case) and put it on their site. They win when someone click on their ads (or impressions etc.)









You join both of them and you will know it very soon...you can make money from both.
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6 Most Popular And Advanced Wordpress Advertising Plugins

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.


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Today we will be discussing the 6 Most Popular And Advanced Wordpress Advertising Plugins just read and make sure you use them properly.








1. WordPress Ad Widget


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It keep your ads up and running on your website, it doesn’t get any simpler than this plugin. All you have to do is drop the ad code in, place your widget in your sidebar, and you’re good to go. The plugin also supports a solid range of standard ad formats.



Features

  • Simple, easy to use interface.
  • Enables you to run both text and image based ads.
  • Compatible with Google Adsense and other major ad platforms.






2. Corner Ad

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Corner Ad is a simple and advanced plugin that gives you a simple option for showcasing ads at the corner of your web page. You can use this plugin to advertise you own wares because initially it displays the half or partial ad, which attracts visitors, and when user hover the mouse on it, the ad comes to its original size (full size).

You can also use this plugin for announcements and newsflashes and anything else that is important for your visitor to view. It comes with some of the advanced features including:



Features

  • It is minimally invasive plugin
  • Automatic mirror effect
  • Configurable time for automatic open and close actions
  • Keep a track record of clicks with an objective to get a precise analytics of your ads.







3. Ad Inserter

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Ad Inserter is a straightforward yet robust advertising plugin that allows you to add any of the code into your WordPress website. It is a perfect plugin for AdSense or contextual Amazon ads.

You only need to insert the HTML/PHP/JavaScript code and choose a place where you want to display it.

You can also narrow down ad display demographically adding options for targeting particular platforms, logged in users and much more.






4. Ads by datafeedr.com
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The Ads by Datafeedr.com plugin gives you a handy way of integrating an affiliate store in your site and providing products from thousands of merchants to your audience. The core plugin is free, but you’ll need to select one of the premium monthly pricing plans (starting at $27 for a single site) to fully use the service.



Note
You can insert ads to your posts, pages or widgets via shortcode and have options for controlling sort order.


Features

  • Enables you to set an impression limit for ads, which in turn allows you to sell pre-determined numbers of impressions directly to advertisers, while also retaining traditional scheduling functions.
  • Products can be “dripped” on to your site on a scheduled basis.
  • You can quickly create custom product sets to provide users with comparison points.









5. Meks Easy Ads Widget


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Meks Easy Ads Widgets is an incredible plugin that allows you to create limitless number of ads inside your WordPress widget for simpler placement control. It offers you the simple way to customize the size of your ads – or you can use pre-determined dimensions that make it easy for showcasing different small ads on a single web page.

Features


  • Re-arrange ads order
  • Restrict number of ads per view
  • Rotate/slide ads







6. Amazon Link

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Amazon Link is an incredible plugin that allows you to drag Amazon product links, pictures and themes into your WordPress website (page, posts, widgets or themes).

All of these are linked to your Amazon Affiliate ID, so that you can earn commissions quite easily with the help of this plugin. And, the content of the product link can be inserted by the author or can be refreshed when displayed using data from the Amazon site.




Features


  • It offers search tool to allow authors to build links in posts and pages of a website
  • Localization of all the links will be based on the reader’s nationality
  • Easy [amazon] shortcode is used to create product link
  • You can extend the functionality of the plugin using the WordPress filters.









CONCLUSION
Advertising is instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painter, etc. Today, advertising has become a profession. Some companies do only advertising job.
So if you want to advertise, try to do it perfectly thanks

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Best Method Of Marketing

Instead of answering which method is best (because let's be honest, they're all great if you can afford to do them), I'd layout how I would approach the marketing plan to cover as many people as possible and build the budget to get involved in all of them.


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Social marketing
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Social marketing can start with little or no investment. Simply "sweat equity".
Search Engine Optimization
Your social marketing will result in some interest about the product so investing in optimization ensures you will reach those people
Email marketing / SMS marketing
Now that you've got people engaging in your site and making purchases, build your list!







Advertising
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Will the money you've generated from the earlier channels, you can start investing in advertising to drive returns.






Face to Face or Traditional Marketing

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As travel costs are high and sales can be less direct to track, I leave this to the end so you can establish yourself via less expensive channels while ensuring you've got the best product for success. If you get to this stage, you can pretty much go anywhere and close deals
From there you can scale by investing more in each of the channels to grow your sales.





Digital Marketing (Email, Social Media,)
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Basically, now is the time when user are more adhere to online platform. So, digital marketing affects more to human resulting to be more productive as compared to traditional marketing.
But its not like Traditional marketing is not having importance. It is as important as other marketing strategies.




CONCLUSION
It really depends on what you mean by best. The best kind of marketing in terms of getting customers will definitely be face-to-face. But it is time-consuming and expensive.

IMO, there are merits to each kind of marketing. It should be up to each marketer to figure out which works best for them
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