Zealmat Tech Blog: Marketing tips
Showing posts with label Marketing tips. Show all posts
Showing posts with label Marketing tips. Show all posts

Monday

Why Sms Marketing Is Good For Business Promotion

Any communication is good for business. Adding SMS to business communication then would be good. Having email, IM, SMS, social media, contact center would then be ideal as that would give people different options to contact.
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To help you realize the full prospective of SMS promotion, we’ve detailed some of its advantages here.




1. It’s time efficient

Email promotion is amazing. It’s free, it’s effective, and it’s easy to do. But being seated and composing an e-mail needs time, and that’s one thing many of you don’t have. A written text is made up of only 140 figures, and most of us have plenty of your a chance to part a phrase together and deliver it out. If you don’t, it might the perfect for you to think about choosing an assistant!



2. It’s affordable

SMS promotion is not as expensive as you may think it is. With Appropriate, SMS information price around $0.095 – $0.15 each based on where you stay, and other devoted SMS promotion suppliers are within a identical cost variety.

If you’re doubtful about SMS promotion, you could try it first with your VIP record. you will have protected your price. In this example, that will make for a transformation amount of 1%, although most SMS strategies have a transformation amount that’s nearer to 8%.



3. Short information are to the point

With SMS promotion, your concept is to the factor, rather than being hidden in a 600 term e-mail. Although there is a moment and place for both, SMS promotion is better designed for special provides, fast up-dates, and time-sensitive provides.



4. Greater start rates

It’s not unusual to have several unread information in your e-mail mailbox, but most people will study a written text in no time of its appearance. Research reveal that 98% of sms information will be started out, and most will be within the first 3 moments of being obtained. This is a extreme impact on e-mail marketing’s regular start amount of 19.91% in the elegance and personal care market.




5. Greater transformation rates

Conversion prices regular on 8.22% for SMS promotion, which is far more than e-mail with its 1.73% regular transformation amount. SMS marketing’s budget and high achievements amount makes it one of the more significant resources in your promotion tool kit.



6. Product positioning

All of your business’s actions improve your brand identification. By using SMS promotion, you’re placing yourself another step forward of the remaining. You’re informing your clients that you’re technical smart and up with the styles. You’re displaying them that you’re willing to try new and easier ways of interacting with them.



Check out Nigeria best Bulk SMS portal
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Saturday

Reasons Why Retails Only Accept Visa Or Mastercard But Not Both

Visa Card
A credit, debit or prepaid card branded by Visa Inc., a major payments technology company. Visa cards are available to individual and business consumers with excellent, good, poor or no credit.

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MasterCard
Worldwide credit card corporation that works with financial institutions to issue credit cards. The credit cards distributed by the company are done so under the MasterCard brand, which is one of the three major credit cards accepted at vendors across the world. The credit provided to card holders is controlled by the financial institution that issues the card and not MasterCard. MasterCard converted from a privately held company to a public company on May 25, 2006.







There are two ways to accept a particular credit card brand in most countries:


Apply to accept payment cards via a payment processing company that bundles most of the card types into one statement (for example, Visa, MasterCard and Discover/Diners Club all on one statement).

Apply to accept each card type separately (separate applications for Visa, MasterCard, Discover/Diners Club, American Express, JCB, etc.).






In the U.S. and in many other countries, it is most common for merchants to use a payment processor where they can get Visa, MasterCard, Discover, Diners Club, JCB and sometimes American Express all on one statement. The exact card mix will vary by country and payment processor. In this case, a merchant that accepts Visa will also accept MasterCard.



An example is Sam’s Club, where for many years they only accepted Discover cards, since they negotiated a deal with them. Later MasterCard decided to strike a deal with them too, and then they accepted Discover and MasterCard. Then American Express negotiated a deal with them, and now they accept everything except Visa, who won’t come down on its prices.  So, if a merchant only accepts Visa or only accepts MasterCard, it is usually because that merchant signed up directly to accept Visa or MasterCard, and did not bother to sign up for the other one.



This is usually because most of their customers use cash, and the signed up to accept credit cards because certain customers requested it, and they choose to sign up only for some of the card types.  In all cases, it is because the merchant chose not to sign up for other card types.
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Thursday

32 Content Marketing Tools That Can Add Value to Your Business

author-pic Author Bio
Jessica Barden manages a team of marketers at Essay Help UK consultancy. She shares what she learns from the team in the blogs. She is also a motivational speaker at popular colleges.








Content marketing is helping many well-known companies to get more involvement of target market & customers, drive more sales, saves their time and give better results.

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The use of content marketing as one of the effective marketing strategy is also increasing day by day. Many companies are investing in content marketing to achieve desired results.



  • About 75% of marketers are investing in content marketing.
  • For content marketing about 42% of companies are hiring executives to handle the content marketing tools and for this purpose, special departments are established like content strategy department, production department, distribution & analytics department. 
  • 75% of marketers are investing more in new tools of content marketing.




There are different content marketing tools available for different fields. In this article, I have discussed the details of tools that are effective for different fields.



Content idea generation Tool


1. Feedly: This tool helps you to generate content ideas by the feature RSS feed. RSS feed provides latest updates and all other details related to different topics


2. Buzzsaw:  This tool provides content analysis, domain comparison, and information about top freelance authors. Moreover, you can also search the article that has been considered as “Top Content”.

Content Curation Tools



3. Script: This content curation tool helps you to search and surf for different articles and videos, share your content and track your conversations. 



4. Curata: This tool provides easy access to related content and also help you in your brand value creation, perceptibility and create leads for your brand.



5. Magnify: This tool is best for customizable brands. It allows brands to curate and share their videos online.
Content Audit Tool




6. Content Insight: This most effective audit tool helps in developing an inventory of your content and provides a detailed summary of the present content.

Content Optimization Tools



7. Atomic Reach: This tool gives scores to your content. It assesses the quality of your content.




8. Scribe: This tool helps to identify the topics suitable for your target audience and measure social media involvement.




 9. Wordy: Professional content editors are available in this tool. You can share your content on this tool and your content will be edited according to requirements.

 Content Enrichment Tools





10. AcroLinx: Make all content consistent with this tool that analyses each writer’s content for a tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.




11. Silk: This enrichment tool uses your company’s data to create structured web pages that automatically draw connections between facts, data, and more.




12. Storify: Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.

Website Analytics Tools




13. Woopra: It is helpful in tracking visitors visiting multiple devices and in this way it builds an inclusive timeline for every user. The company can track the individual level view by implementing this tool. 




14. Mix panel: This analytics tool helps a company to get a detailed understanding of user behavior. So it makes easy for brands to measure consumer behavior by not just considering page view option to measure consumer behavior. 




15. Web trends: This digital marketing company offers tools for measuring and optimizing digital campaigns. Web trends offer analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.

Market Automation tools





16. Eloqua: The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.





17. Pardot: This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.





18. Bislr: With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.




19. Marketo: This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.


Social Media Management Tools



20. Sprinklr:  Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.




21. Keyhole: Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes, and Impressions your campaign is generating.





22. Tweet Deck: This tool is helpful in tracking brand references and hashtags, manage numerous Twitter accounts, plan Tweets, and more all in a single Twitter platform.




23. Buffer: This tool helps in adding photos, videos, and articles, and this social media tool will automatically post the content on your social media accounts throughout the day.


Blogging &CMS Tools





24. Percussion
: This efficient CMS offers editable patterns, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.




25. LiveJournal: It is the free open source for million communities and journals of different blog websites. 



26. Tumblr: This is the microblogging platform that is helpful for content creators, curators and shares the contents.  




27. Contentful: This tool is for developers and editors and it helps in developing content into web applications and mobile.


 The Web Analytics Tools




28. Quantcast: This tool is helpful for brands to get their customers details and insights. This will also help you know about their website activities. 



29. Alexa:  This tool is for commercial websites and provide relevant data and ranking about them.
SEO Tools



30. SEM Rush: This tool tracks keywords in search operations. 



31. Raven Tools: This tool helps in reporting the market campaigns 





The above-mentioned 32 tools are very helpful in content marketing and their utilization is essential for every business in order to stand out in this technological and digitalized era.




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Monday

List of Top Webmaster forums 2016

Forum is a place, meeting, or medium where ideas and views on a particular issue can be exchanged.


I was finding some quality webmaster forums and I had built one list.
These forums are good for link building and to market your products and services.
All of these are high traffic forums. In near future I will be member of all these.
If you have more good quality forums just add here so we together can build a better resource.


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forums.Digitalpoint.con
Alexa :140
PR :6
Signature link : Without Nofollow


sitepoint.com/forums/
Alexa :413
PR : 7
Signature link : Without Nofollow



webmasterworld.com
Alexa :447
PR : 8
Signature link : No signatures


warriorforum.com/forum/
Alexa :582
PR : 5
Signature link : Without Nofollow


V7N.com/forums/
Alexa 960
PR : 6
Signature link : Without Nofollow


Webhostingtalk.com
Alexa :1557
PR : 6
Signature link : Without Nofollow


namepros.com
Alexa :1767
PR : 5
Signature link : Without Nofollow


dnforum.com
Alexa : 2286
PR : 5
Signature link : Without Nofollow

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webmaster-talk.com
Alexa :5131
PR : 6
Signature link : Without Nofollow


kirupa.com/forum/
Alexa :8224
PR : 7
Signature link : Without Nofollow


EarnersForum.com Alexa :9650
PR : 5
Signature link : Without Nofollow



You can pay a visit to this wonderful forums and learn a lot today thanks.
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Friday

Difference Between Advertiser And Publisher

Most times you pass through this point which is Inexplicable for you, that what is difference between advertiser and publisher?
The advertisers and publishers are doing same stuff which is business and you need to be that perfect and smart.


Below are some full difference between advertiser and publisher just read carefully.


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ADVERTISER

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.
They go to AdWords and start a campaign to promote/advertise some product! They win when they sell their product (or affiliate product)







PUBLISHER

A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

they go to AdSense, get some ads (java code in this case) and put it on their site. They win when someone click on their ads (or impressions etc.)









You join both of them and you will know it very soon...you can make money from both.
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Monday

6 Most Popular And Advanced Wordpress Advertising Plugins

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.


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Today we will be discussing the 6 Most Popular And Advanced Wordpress Advertising Plugins just read and make sure you use them properly.








1. WordPress Ad Widget


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It keep your ads up and running on your website, it doesn’t get any simpler than this plugin. All you have to do is drop the ad code in, place your widget in your sidebar, and you’re good to go. The plugin also supports a solid range of standard ad formats.



Features

  • Simple, easy to use interface.
  • Enables you to run both text and image based ads.
  • Compatible with Google Adsense and other major ad platforms.






2. Corner Ad

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Corner Ad is a simple and advanced plugin that gives you a simple option for showcasing ads at the corner of your web page. You can use this plugin to advertise you own wares because initially it displays the half or partial ad, which attracts visitors, and when user hover the mouse on it, the ad comes to its original size (full size).

You can also use this plugin for announcements and newsflashes and anything else that is important for your visitor to view. It comes with some of the advanced features including:



Features

  • It is minimally invasive plugin
  • Automatic mirror effect
  • Configurable time for automatic open and close actions
  • Keep a track record of clicks with an objective to get a precise analytics of your ads.







3. Ad Inserter

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Ad Inserter is a straightforward yet robust advertising plugin that allows you to add any of the code into your WordPress website. It is a perfect plugin for AdSense or contextual Amazon ads.

You only need to insert the HTML/PHP/JavaScript code and choose a place where you want to display it.

You can also narrow down ad display demographically adding options for targeting particular platforms, logged in users and much more.






4. Ads by datafeedr.com
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The Ads by Datafeedr.com plugin gives you a handy way of integrating an affiliate store in your site and providing products from thousands of merchants to your audience. The core plugin is free, but you’ll need to select one of the premium monthly pricing plans (starting at $27 for a single site) to fully use the service.



Note
You can insert ads to your posts, pages or widgets via shortcode and have options for controlling sort order.


Features

  • Enables you to set an impression limit for ads, which in turn allows you to sell pre-determined numbers of impressions directly to advertisers, while also retaining traditional scheduling functions.
  • Products can be “dripped” on to your site on a scheduled basis.
  • You can quickly create custom product sets to provide users with comparison points.









5. Meks Easy Ads Widget


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Meks Easy Ads Widgets is an incredible plugin that allows you to create limitless number of ads inside your WordPress widget for simpler placement control. It offers you the simple way to customize the size of your ads – or you can use pre-determined dimensions that make it easy for showcasing different small ads on a single web page.

Features


  • Re-arrange ads order
  • Restrict number of ads per view
  • Rotate/slide ads







6. Amazon Link

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Amazon Link is an incredible plugin that allows you to drag Amazon product links, pictures and themes into your WordPress website (page, posts, widgets or themes).

All of these are linked to your Amazon Affiliate ID, so that you can earn commissions quite easily with the help of this plugin. And, the content of the product link can be inserted by the author or can be refreshed when displayed using data from the Amazon site.




Features


  • It offers search tool to allow authors to build links in posts and pages of a website
  • Localization of all the links will be based on the reader’s nationality
  • Easy [amazon] shortcode is used to create product link
  • You can extend the functionality of the plugin using the WordPress filters.









CONCLUSION
Advertising is instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painter, etc. Today, advertising has become a profession. Some companies do only advertising job.
So if you want to advertise, try to do it perfectly thanks

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Sunday

Best Method Of Marketing

Instead of answering which method is best (because let's be honest, they're all great if you can afford to do them), I'd layout how I would approach the marketing plan to cover as many people as possible and build the budget to get involved in all of them.


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Social marketing
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Social marketing can start with little or no investment. Simply "sweat equity".
Search Engine Optimization
Your social marketing will result in some interest about the product so investing in optimization ensures you will reach those people
Email marketing / SMS marketing
Now that you've got people engaging in your site and making purchases, build your list!







Advertising
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Will the money you've generated from the earlier channels, you can start investing in advertising to drive returns.






Face to Face or Traditional Marketing

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As travel costs are high and sales can be less direct to track, I leave this to the end so you can establish yourself via less expensive channels while ensuring you've got the best product for success. If you get to this stage, you can pretty much go anywhere and close deals
From there you can scale by investing more in each of the channels to grow your sales.





Digital Marketing (Email, Social Media,)
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Basically, now is the time when user are more adhere to online platform. So, digital marketing affects more to human resulting to be more productive as compared to traditional marketing.
But its not like Traditional marketing is not having importance. It is as important as other marketing strategies.




CONCLUSION
It really depends on what you mean by best. The best kind of marketing in terms of getting customers will definitely be face-to-face. But it is time-consuming and expensive.

IMO, there are merits to each kind of marketing. It should be up to each marketer to figure out which works best for them
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