Optimizing your website should be your major priority this action can help your website in increase of new visitors through your keywords and also the site rank might also increase too. Also be that good developer who always update his/her site this will help in keeping your visitors around.

Make good use of this this tips below

1
Include HTML meta tags: This will  make you website to appear on search engines and other bots remember that Google does not need your mete keywords but search engines like bing,yahoo etc might also need it.


2.
Use keywordspy to know or identify your keyword that are related to your website posts. Make use of keywords in your page URL and also use alt tags for your image discription this will help in making those image searchable by search engine bots.

3.
Always post on your website

4.
Try to link other websites to your website that will also increase your search engine ranking. Submit your URL to directory.

And lastly try to submit your sitemap to search engines.

If you have any question you can drop it here thanks.