Instead of answering which method is best (because let's be honest, they're all great if you can afford to do them), I'd layout how I would approach the marketing plan to cover as many people as possible and build the budget to get involved in all of them.
Social marketing
Social marketing can start with little or no investment. Simply "sweat equity".
Search Engine Optimization
Your social marketing will result in some interest about the product so investing in optimization ensures you will reach those people
Email marketing / SMS marketing
Now that you've got people engaging in your site and making purchases, build your list!
Advertising
Will the money you've generated from the earlier channels, you can start investing in advertising to drive returns.
Face to Face or Traditional Marketing
As travel costs are high and sales can be less direct to track, I leave this to the end so you can establish yourself via less expensive channels while ensuring you've got the best product for success. If you get to this stage, you can pretty much go anywhere and close deals
From there you can scale by investing more in each of the channels to grow your sales.
Digital Marketing (Email, Social Media,)
Basically, now is the time when user are more adhere to online platform. So, digital marketing affects more to human resulting to be more productive as compared to traditional marketing.
But its not like Traditional marketing is not having importance. It is as important as other marketing strategies.
CONCLUSION
It really depends on what you mean by best. The best kind of marketing in terms of getting customers will definitely be face-to-face. But it is time-consuming and expensive.
IMO, there are merits to each kind of marketing. It should be up to each marketer to figure out which works best for them
Social marketing
Social marketing can start with little or no investment. Simply "sweat equity".
Search Engine Optimization
Your social marketing will result in some interest about the product so investing in optimization ensures you will reach those people
Email marketing / SMS marketing
Now that you've got people engaging in your site and making purchases, build your list!
Advertising
Will the money you've generated from the earlier channels, you can start investing in advertising to drive returns.
Face to Face or Traditional Marketing
As travel costs are high and sales can be less direct to track, I leave this to the end so you can establish yourself via less expensive channels while ensuring you've got the best product for success. If you get to this stage, you can pretty much go anywhere and close deals
From there you can scale by investing more in each of the channels to grow your sales.
Digital Marketing (Email, Social Media,)
Basically, now is the time when user are more adhere to online platform. So, digital marketing affects more to human resulting to be more productive as compared to traditional marketing.
But its not like Traditional marketing is not having importance. It is as important as other marketing strategies.
CONCLUSION
It really depends on what you mean by best. The best kind of marketing in terms of getting customers will definitely be face-to-face. But it is time-consuming and expensive.
IMO, there are merits to each kind of marketing. It should be up to each marketer to figure out which works best for them
0 Comments: