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In social networks, it is very easy to cross the border between what is done and what should not be done. The protocol is not very clear and, therefore, it is not easy to know what to do and what not, even though we have spent years using these tools and although the companies themselves also have for years been using them for their purposes. Still performing practices that should be avoided, still marks still see as sometimes they explode in the face some of their maneuvers on social networks (where they have failed calculations and the results are far from those they expected) and It is still necessary to point out certain errors that should be avoided. One of the social networks in which brands have gotten so quite recurrent leg is Twitter, where they have staged high-profile mistakes that have ended up turning into one of those scandals that jump to the media and the holders always talk about such a thing has torched Twitter. In part, this whole list of errors is motivated because things are moving very fast and so often those responsible for communication in social networks brands do not have much room to think. And in (another) party, is also to blame that often tend to think that such an informal medium can post anything. Finally, one might add, as noted in analysis of Hootsuite, that being as it is a way in which things work in an inherently viral way is much easier than something that did not work have a greater echo. The error will be quickly retweeted. And therefore, the brands still, despite everything, making mistakes after mistakes, and although some of them seem a matter of logic and something against what analysts seem to have warned million times, brands continue to face in the same stone, or rather, in the same stones. In the analysis of Hootsuite point six errors that could already be considered classics and brands do not stop committing.
The hashtag goes wrong
This is one of the recurring errors and one of the most common. A brand launches hashtag to generate conversation and make consumers speak well of them and the hashtag them explodes in your face. Consumers what they catch, turn it over and turn it into a tool of ridicule for signature. Why does this happen? There are several reasons. First, often hashtags are not chosen in the best way. Brands do not realize that the term is already associated with something else, add words that really should not go together or create one that has no pull. Second, the hashtags often end up becoming a kind of vehicle for something else. The brand does not realize that is not the best, obvious that their “enemies” they will use for their own purposes (and here the clearest example is what happens when political parties create campaigns with hashtags) nor has too high and unrealistic expectations of what the hashtag will give him
The brand that has not learned to respond
This is a serious mistake and one more common than it may seem. Brands are not fast enough (consumers expect efficiency: 42% want them to respond in the first 60 minutes) or are simply attentive to what happens. Slowly respond to what consumers say Twitter is a problem. No answer at all is a much more serious and one that many companies have problem. Twitter works as a conversation and both brands have to talk: it not only to send messages, they also have to respond to others throw them.
Follow me please
It is quite surprising that even now, when social networks take so long between consumers and brands, will continue to have to point this out. Continue to ask or beg for retuits brand is never a good idea. As noted in the analysis of Hootsuite, it is something worthy of teenagers should avoid any mature brand. Harassing influencers, media or celebrities on Twitter to share your content or follow your brand is unprofessional and creates a poor brand image. In addition, the brand makes it look more depersonalize and the final tabulations obsessed followers than his actual followers. To achieve win followers and to get others to share what they are doing, simply do the job well. With good content and with an efficient strategy of social networking, followers arrive without being begged to give to follow.
The brand spends the day selling
Or what is the same: the brand that spends the day doing spam. It is an error of level 1 social networking strategy. Everyone knows that brands want to sell their products and if they are present in social networks is simply to find a new arena in which to sell its benefits, but then to be all the time trying to sell something there is a long way. This makes brands seem plain and simple spammers and makes the view that consumers have of them is more negative. At the end of the day, consumers are tired of advertising forever. Why would they voluntarily fill your timeline with more ads?
Everything is very understaffed.
Social networks have imposed a change in how they speak brands and the way they relate to consumers. The conversation has to be much more personal. The brand has to become a kind of friend of the consumer and, in the end, no one talks to his friends in corporate language. It is true that for some specific brands is much easier to use a certain kind of language and be closer and relaxed, because the market already gives half the work done, but in general all have to find a point that allows them to be a little more ‘nice people’.
They have not known photo
Social networking is an environment that allows you to play with many elements and allows many and varied things. Twitter also allows it and let it play with it. You can upload videos or photos; you can make winks pulling gifs and can play multimedia content. But despite this, many brands still remaining in the realm of the ‘classic’ and continue to bet just for the tweet ever. And that is a serious error.