Difference Between Advertiser And Publisher

Difference Between Advertiser And Publisher

Most times you pass through this point which is Inexplicable for you, that what is difference between advertiser and publisher?
The advertisers and publishers are doing same stuff which is business and you need to be that perfect and smart.

Below are some full difference between advertiser and publisher just read carefully.



An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.
They go to AdWords and start a campaign to promote/advertise some product! They win when they sell their product (or affiliate product)


A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

they go to AdSense, get some ads (java code in this case) and put it on their site. They win when someone click on their ads (or impressions etc.)

You join both of them and you will know it very soon...you can make money from both.


  1. This is really important as many Internet enterpreneur don't understand the difference between advertiser and publisher.
    I blog at techarewa.com

    1. This comment has been removed by the author.

  2. I've had this problem when I started blogging. I tried going into affiliate sites and got intimidated by the terms. I'm pretty sure lots of people are going to come across this as the internet grows! This info will surely help.

    -Matt Angeles

  3. To earn being a publisher is quite difficult for me. I tried but I don't think I'm earning anything..

  4. Being a publisher is but one of the many options for us site owners to monetize our blogs. I hope more opportunities will come so we can all earn something out of our blogs. Thanks for this feature.

  5. Been confused of this two from time to time, thanks for shedding a light on this matter. Knowing that this can be used for us bloggers, good thing that we know how to differentiate the two.

    ♥ annmaziingblog.wordpress.com

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    CEO of www.odafeblog.com

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