Why Your Startup is Still a Startup | Tech Blog in Africa for How TOs


Why Your Startup is Still a Startup


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Sara has a degree in Mass Communication from the Sheffield College, Sheffield, and she works for Dissertation Writing Service as an expert dissertation editor providing dissertation help to many students around the clock. She loves working with students and finds great pleasure to be associated with a platform which provides great support and enrichment to students that are in the toughest phase of education.

Starting up a business from scratch and building it brick-by-brick takes a lot of guts and determination. Only the elites among us are able to pull off such a feat. Anyone can start a business, but running it and keeping it operational and actually getting profit out of is the real deal, because we all have unique ideas, but not all of us have the capability to implement those ideas and shape them into reality.


There are some points which many startups tend to miss out on. While there is nothing wrong with making small mistakes as they teach you a lot in the long-run, the real problem is when you don’t acknowledge those mistakes. Some entrepreneurs opt to stick at the initial position for the rest of their lives, keeping their startup stagnant at the startup level and drawing average profit out of their business. However, some are determined to keep working and growing their business as much as possible. If you belong to the latter type, then here are two tips which can take your startup one step closer to the next level:


  • Don’t Just Adapt to Changes – Make the Changes!

Although, these words are cliché in the world of business, one can’t stress enough on the importance of adapting with the world. And for that, you simply have to revisit your business plan from time to time. However, remember that moving with the world like a sheep is going to keep your business at a stand-still and you will neither observe an increase in sales nor a decrease, since your competitors will be implementing the same strategies as yours, with perhaps minor differences. To take things up a notch, go for a completely unique marketing strategy that is going to attract a lot of people. Let’s take social media marketing for example. You may take the help of humor, or a meme that is currently trending, to attract people towards your services/products.


  • Learn How to Do It Yourself.

A good entrepreneur does not solely rely on their employees to do the job – Sometimes, they themselves have to step in for guidance. And for that, obviously, they’d have to learn the technicalities of the job. A baker who is good at making croissants will not continue to bake croissants for the rest of their baking career. Instead, they will try to expand their bakery by learning how to bake other things and then perfecting their recipes. Similarly, a senior web developer may continue to design websites for the rest of their career, but if they wish to grow, they may learn to code for other applications.

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