It is a human behavior that shows how the mind arranges and structures the visual data; we actually create order out of things we see in our minds. Symmetry is beautiful; it gives a cooling effect to our eyes and we tend to have a balanced look. It leads to a sense of harmony and pleasant feelings to what we see, but at times can be a little boring too. It is natural that human eyes look for completeness and satisfying effect, this takes us to symmetric look which is a balanced, aligned, consistent and stable design. Just recall the world’s most famous brands and consider the symmetric property they possess in their logo designs. For example, remember McDonald’s logo, see how its logo is in line with light curves at fine lines in the ends. Don’t you get a pleasing effect if you start thinking about it?
Asymmetry, on the other hand, even while lacking in aligned attractiveness is yet more dynamic and engaging. Why is this so? Every brand is unique and perhaps due to the most different interactions in asymmetrical forms the viewer’s take these designs as more lively and vibrant. It creates a visual strain and prevents objects from appearing stationary and apparent. Many other forms of asymmetrical forms lead to more attractive and artistic designs that catch the visual attention of the audience.
So, the questions is, which design is right for a website or a logo; symmetry or symmetry? Well, it depends on how and what are we communicating, which then follows with the design we show to the audience. Describing a formal website would support a symmetric design, but the website of a media agency or somewhat that leads to creativity; asymmetric design are mostly preferred.
The above symmetrical logo designs typically reflect the work of a professional logo design company, it shows us the perceived beauty in the designs and gives a satisfying feeling when we look at these logo designs. It is most appropriate to use symmetrical forms where recall is necessary just like in icons or logos of brands.
Symmetry would have us believe we need it for its perceived exquisiteness and asymmetry would have us believe we need it for its perceived attentiveness. Asymmetry grabs our attention. Symmetry helps us remember and the designers work for both designs.
You know what most of the custom logo and website design companies are doing while designing. They are basically putting both forms in the designs considering the most relative way for a particular design to work. It requires extensive research about the company’s product and goals and then the best form either it is a symmetric or asymmetric are used, and each does what it does best. The best designer is the one who always tries getting a harmonious balance between the two in his designs. He knows that symmetry is elegant, but yet sometimes be dull and static and asymmetric designs are creative and exciting.