There are two types of links: Internal & External. Link Juice points to the importance or weight-age of the Link. The Quality & Volume of links are the significant factors for the search engine factor. It also refers to power or equity passed to a site via links.
Link juice is a term popular in the SEO industry. It is basically the power of a link to another page. Link juice flows through inbound links. It is referred to the authority, value, or relevance that a specific link imparts to another page it is linking to.
Link Juice is the amount of positive ranking factor that a link passes from one page to the next.
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