Latest posts by Mathias Amodu (see all)
- Ultimate Guide For Meta Description Settings For Your Blog - November 13, 2018
- MTNCall Tariff Plan: XtraPro & XtraSpecial - November 9, 2018
- How to Get More Likes, Comments and Shares on Facebook - November 5, 2018
one of the highest traffic websites in the world, and it’s the best social
media powerhouse as of the writing of this guide. With this much clout, is it
any wonder marketers are still clamoring to discover new ways to use the site
to generate traffic? A lot of social
sites have lost traction recently. YouTube, for example, has lost a significant
amount of traffic in the past year. Facebook, however, is still going strong.
It provides a large amount of traffic, and it’s productive, too.
marketing on Facebook isn’t as easy as it might seem. To market effectively on
Facebook, there are a number of different things you need to be doing, and a
lot of people ignore these things or just don’t realize how important they
are. In this guide, you’re going to
learn about some of the biggest mistakes people make when marketing on Facebook.
You’re going to learn how to avoid these mistakes, and how to turn them around
into the most effective marketing campaigns you’ve ever seen. So let’s get started.
that Facebook has a relatively effective ad setup. A well thought out ad can
definitely perform well, but many marketers seem to think paid ads are the
be-all and end-all of Facebook marketing, and that simply isn’t true. For one thing, many people are “ad blind” and
no longer pay attention to “Sponsored Posts”. They have learned what they look
like and simply tune them out. For
another thing, Facebook makes it incredibly easy to get traffic without paying
for it. So if you concentrate solely, or even mostly, on paid ads, you’re
ignoring a huge potential for traffic. (And traffic that costs nothing!) One of the best things you can do with a portion
of your paid ad budget is to spend it on more likes for your page. (Do NOT make
that your ONLY ad type, though!) Every “like” is another person you can market
to for free through your page instead of having to pay for the ad impression
later. Bottom line
great, but you should put just as much effort into building your page.
Forgetting the Social Aspect
above all, a social site. Too many people forget that aspect, and it causes
them to miss out on a lot of potential traffic.
You can’t expect to just post, post, post and get results. You need to constantly
interact with your fans. When people comment, respond! Be friendly and
courteous. This will win fans over quicker than you think! Also, you must remember that the thing that
will get you the most traffic, by far, is for your fans to interact with your
page in various ways, such as:
Commenting on your posts
will these activities ensure that they see your posts more often (due to
Facebook’s newest methods of content delivery), but their friends will also see
this activity and potentially get you more likes to your page and your content
seen by more people.
networks could increase your site lead
overzealous is a huge problem on Facebook. In fact, so many pages have become
overzealous with their posts that Facebook had to add new algorithms to combat
the problem. Users were complaining
that their feeds were being clogged up with dozens of daily posts by the same
pages, so they made it so that only a small portion of a page’s posts are
actually seen by a particular user. And
yes, this benefits Facebook in the form of “promoted posts”, but this wasn’t
the only reason they started limiting the reach of pages. The fact is, if you post too often, people
either won’t see all of your posts or they will eventually “unlike” your page
and you’ve just shot yourself in the foot as far as marketing goes. Post often, and consistently, but don’t
inundate your fans with more content than they can handle. Three to five posts
per day is generally more than enough. Even one a day is fine.
Ignoring the Rules
a number of rules that you must obey if you want to market successfully without
risking your account. The sad fact is that most marketers, or even individual
users, don’t read the rules, thus they miss a lot of important ones and break
them inadvertently. For example, did you
know about these rules regarding cover photos?
cannot include any pricing or purchase information on your cover photo. This
includes text such as “buy it now” or discounts like “25% off this week only”.
cannot include any calls to action whatsoever. You can’t ask people to like,
share, comment, etc.
cannot include any contact information on your cover photo. That means no URLs
or email addresses! Most users simply don’t
know these rules exist. Admittedly, the
rules are daunting. The terms and conditions are very long, and can be time
consuming to wade through. However, if you’re serious about marketing on
Facebook, it’s vital that you become familiar with the rules and obey them
carefully. Take the time to learn the rules before you lose everything you’re
the kiss of death of just about any venture, but if you fail to adequately
complete your company’s page, you might as well not be using Facebook for
marketing at all. If you’re going to go
into this halfheartedly, you might as well not go into it at all.
fill out your profile completely. Yes, it takes time to add your company’s URL,
add information to the “about” section, create and add a cover photo and
profile picture, etc. But it’s well worth it to ensure the information your
fans care about is accessible when they need it. Also, don’t get lazy with your socialization.
I know this was mentioned earlier in this guide, but it cannot be overstated.
If people take the time to comment on your page or your posts, respond to them!
Taking the time to respond to each and every comment will show your fans you care. Take a look at the pages of brands like
McDonald’s and Olive Garden. These brands take the time to respond to user
comments, and they are rewarded with passionate, loyal customers who buy from
them again and again.
Caring Too Much About Likes
are a great metric to pay attention to, but if you focus solely on getting more
likes to your page, you’re ignoring the big picture. Likes are but one aspect in a large number of
factors. A page could have a million likes, but if those users aren’t properly
cultivated and managed, they could be all but useless.
small loyal following of just a few hundred could be invaluable if they have
been treated properly, Don’t focus so
much on how many likes your page has, or on how many likes your content
focus on results, such as:
sharing your content?
seeing more traffic to your website?
seeing more sales?
always be an important metric, but ultimately if they aren’t benefitting you in
some way, they’re pretty much useless.
Too Much Text
you should always remember about Facebook is that it is an increasingly visual
media. Facebook users aren’t big on reading walls of text. They like things
short and sweet. Use photos to attract
attention and keep text to a maximum of a couple of paragraphs. If people see
too much text, they may not read it at all (even part of it) because it seems
too daunting. Have you ever seen someone
comment on a post? That means “Too Long; Didn’t Read”. This is a very common
acronym on Facebook, because people just don’t have the time or desire to read
that much. Focus more on visual aspects,
and condense your marketing messages into the shortest, most concise text
possible. Ensure that your marketing message isn’t lost in a sea of unnecessary
Not Focusing on Branding
people post irrelevant content simply to get attention, but this is a mistake.
You need to keep at least 90% of the posts you make focused on your brand. Does that mean you need to ensure 90% of your
posts are marketing? Absolutely not! In fact, that would be counterproductive,
because people would eventually start to tune you out. They might even “unlike”
your page. But if you’re running a page to market your internet marketing
eBook, don’t share a bunch of kitten pictures or political stuff. (In fact,
don’t share anything polarizing like political or religious posts. You may
endear one side to you, but the rest will potentially be offended.) Whatever
you are selling, try to stick to things that really fit your brand. If you’re
selling a pet related product, it’s ok to share cute animal pictures. If you’re
selling a cookbook, post recipes and pictures of food, Just try to remain
consistent with your brand.
offers page owners Insights for a reason. It’s useful data, and it can be
invaluable. The data they offer can tell you a lot about your fans and what you
can do to reach them. One useful metric
is the “Friends of Fans” metric. This tells you how many total friends your
fans have altogether, which is ultimately your potential reach unless a post
goes viral in a big way. For example, you may have 4,000 fans, but if those
fans have a total of 1,200,000 friends, you have the potential to reach all of
those people when your fans like and share your content.
the average consumer is more than 50% more likely to purchase something if they
know their friends have bought it? That’s one thing Insights can tell you – how
many friends you can potentially reach through your fans. (People who are more
likely to buy, or at least become a fan, because their friend is a fan) Another
useful metric is the “People Talking About This” metric. This will tell you how
many people are talking about your brand recently, which tells you whether or
not you’re doing a good job with your branding. If people aren’t talking about
you, you’re probably doing something wrong.
you’re doing is posting generic marketing messages every day, chances are
you’re going to fail miserably on Facebook. People want to see posts that are
interesting or exciting. They want to share that type of content with others.
And sharing means a larger reach!
content you can share:
(specific to your market/industry)
Educational posts, tutorials, and how tos
definitely don’t want to share a lot of stuff that people aren’t going to pay
attention to. It’s just a waste of time.
Instead, focus on brand-centric content that will grab attention and encourage
sharing. Make posts that are funny, shocking (but not offensive), or useful.
This is the kind of content that will really bring attention to your brand.
marketing really isn’t all that difficult if you know these mistakes to avoid,
but can be very tricky if you don’t! Most
people know what they should do to market their business on Facebook, but so
many just don’t know what they should NOT do. Hopefully, now that you’ve read
through this guide, you’re one of those who know what to avoid. Why waste your time posting on Facebook if
your posts end up ignored, or worse, you end up banned because you mistakenly
broke a rule you didn’t even know existed?
Take the time to read and understand the rules. Be sure you’re posting content
that is interesting and relevant to your brand. Focus on the things that
matter, like traffic and income, not just likes. You can get a tremendous amount of traffic
from Facebook if you really take the time to do it right.