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At the creation of the first blog in 1994, it was just used as an online alternative to the normal diary and was mostly limited to same. But as time progressed, the use for blogging started to expand from just sharing one’s life experiences online to other facets of life.
Internet penetration rate as at 2016 in Nigeria was at 46.1%. That means that, 86,219,965 of Nigerians had access to the internet that year via smart phones or PCs. Blog reach also expanded rapidly such that one of the most popular blogs in Nigeria has a daily reach of over 2 million.
Though there is no exact record of the number of Nigerians who read blogs, the huge patronage of blogs such as LindaIkejisblog and Bellanaija goes to show that blogging thrives in our clime and could be incorporated into the marketing strategy of your business.
These are 5 reasons why your business needs a blog.
To Boost Website Traffic
Typical business websites may be made up of only 5-10 pages and are usually just enough to sell your proposition, but might not be enough to attract potential customers to your website. This is why you need a blog. Blogging is an immense source of traffic to business websites.
With a blog on your business website traffic from search engines are drawn to your website. But this happens only when the contents on your blog are well optimised and are indexed on the search engines.
This means that getting search engines to drive traffic to your website, requires the use of core content marketing tactics and the ability to answer the questions and queries of your target audience using your blog.
For example, if your business is in the fashion industry and your blog contents are well optimized with keywords, your blog can show up on the first page of search engine results when those keywords are searched for. Since most people do not go beyond the first page of search engine results, they will get to visit your company’s website more if it is found on the first page.
Here, it is advised that you build a blog into your business website as against having a standalone blog.
For Thought Leadership
Imagine having a problem you intend to resolve quickly, but couldn’t find help and the few people who did come around didn’t provide any reprieve. But then a guy appears, and not only provides the help you needed but consistently comes back to check on you. That’s what having a business blog does for people who come online to research for answers to their pressing needs in your niche. They want solutions to their problems. For this reason, they expect to have that one source that they can always rely on to provide them needed solutions. This is where blogging comes in.
A blog helps you maintain a thought leadership position in the minds of your audience. With a blog you can position your business as a subject area expert and thought leader. But there’s also need for the provision of quality, consistent and frequent content that’ll make them trust you and keep them coming back for more of your offerings. In the long run this leads to sales.
To Tell Your Brand’s Story
Though a business website provides necessary information about your business. What you do, mission statement, contact details and the rest, it does not comprehensively say all about you.
When a brand fails in telling its own story, there’s a tendency that it’ll be mis-understood, painted in bad light and dis-trusted.
A blog provides you an avenue to share your brand’s story with the world. You can share the story of your completed projects, clients you’ve worked with, or achievements.
Publishing information such as these, positions your business in the minds of your readers as an experienced industry expert who’s capable of handling their jobs. It helps in making them trust your ability to deliver on projects.
To Generate Leads
Usually, the main goal of business websites is to convert visitors into customers. Using the inbound strategy, this means that you should find a way to keep in touch with your website visitors until they are ready to buy. A blog helps you do this better.
By creating specific types of content on your blog and merging them with lead magnets like e-books, you can get visitors on your blog to release their contact details like emails and phone numbers for a more targeted marketing and this is more likely to convert them to buy.
For Easy Communication With Visitors
Every post on your blog provides your audience another opportunity to interact with you. Some visitors to your website might not think that their question warrants an email or message through your contact form, but finds it convenient to drop their queries via the comment section of your blog.
Having a blog perfectly solves this problem and helps gain more leads and customers for your business. With a blog you can start a discussion and assist them, and equally use the opportunity to further demonstrate your knowledge, and expertise in your niche.
Have you learnt anything?
Do you have other points to add to the list? I would like to read them.
Sopuru Egbodo is an exceptionally good freelance content writer and digital marketing expert. He has worked with two different Nigerian digital marketing companies where he wrote contents for their blogs and also managed their clients’ online accounts.
His main strength is in writing search engine optimized contents for web, editing and proof-reading, search engine marketing, social media marketing and Pay Per click ads.
He can be reached via email@example.com or through mobile number +2348111524247. You can also follow him on facebook, Twitter, Linkedin.