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There are many webistes you can learn how to effectively market app, such as yalantis, asotop1, buildfire,mobileaction.Here i will list some effective app promotion methods for u, details as follows:
Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Take facebook as example, you can promote your app with these methods:
1.Create an app official page
2. Make use of profile
3.Join relevant groups
4.Comment on famous and relevant posts
5.Offer small incentives across your social media channels.
Consider Alterative App Stores
According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. So do not rely only on Google Play & App Store, there are various other app stores on the online market where you can upload your app, such as GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore, AppBrain, etc.
Apply for Awards
There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. Participating in app awards is the most recommended channel . It can give you tons of press, exposure, reviews and plenty of downloads.
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile. You can do a joint venture, where they get involved in promoting your app for a price or in exchange for something on your end
Social Media Ads
Twitter Ads – App Card – I have mentioned in other relpy,The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.
Facebook Ads – Facebook’s ads platform is great at letting you laser target your desired audience by their interests, location, and much more. Facebook Ads can also let you retarget people who have downloaded your other apps or visited your website.
Try out StumbleUpon’s paid discovery – StumbleUpon allows people to discover content they’d otherwise never find, based on their interests and browsing habits. It’s also cheaper than Facebook or AdWords ads.
App store optmization
It’s the most fficient app promotion way, which aims to boost your app ranking. You can learn it on those webistes which I have mentioned above. Of course, if your budget is enough, you can hire an aso company to do it for u.
Hope these methods are useful to you.