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Mistakes can ruin any business. Even in blogging, they are certain mistakes you must avoid if you really want to be a successful blogger.
In this post, I will share
10 Blogging Mistakes You Must Avoid you must avoid.
#1: Having No Business plan
If you want to leverage blogging, you must be willing to make it a business, and writing a business plan is the starting point.
To be frank, I started blogging without a business plan.
Do you know what happened?
- At a point, I was fed up. I can’t move on again.
- I had no vision. I couldn’t determine the future of the blog
- I knew nothing about Niche. I was blogging about everything
In fact, my first post was a plagiarised content. I copied it from Google and posted it on the blog. I deleted it when I discovered that I might cause trouble to myself.
What are my trying to say?
You need a business plan for your blogging business. A business plan will include
- · Your executive summary
- · Your blog objectives
- · Analysing your competitors and the keyword they are ranking for
- · Sales and marketing plan
- · Strategies to make money from your blog
- · An exit plan
Yes, I included exit plan because I discovered a lot of bloggers don’t value it.
It won’t take you much time to write that. It took me four days to write mine.
#2: Not investing – Always looking for ‘freemium’
I am sick and tired of seeing so many .blogspot.com, .wordpress.com and .tumblr.com blogs. If you want to go for a blogger blog, get yourself a domain name and connect it to your blog.
If you want to go for WordPress, get yourself a domain name and web hosting and then install WordPress as easy as that.
A domain name is not more than $12 (N4k). You can even get web hosting at NameCheap for as low as $10.
#3: Not posting often
Yes, you have to post often if you want to build a successful blog. Not just any kind of post, but a high-quality contents that give value to your audience or can push them to take action.
If you have no visited Linda Ikejis blog, do it now and Learn from her. She posts more than 10 articles per day.
Although it’s not easy for someone who is just starting out. But just try and post at least 3 times a week.
#4: Posting articles without promotion
Many bloggers hit the publish button, log out and then sleep. This is a blogging mistake that cannot fetch you any traffic.
In fact, more work needs to be done after you hit the publish button. What I do when I hit the publish button is
- · I go to Google webmasters tool and index the post
- · Go to Buffer and schedule the post to all my social media platforms
- · Use pilot poster and schedule to all Facebook groups
Doing this constantly will increase your blog visibility and get your more traffic.
This is a blogging mistake you must avoid in your blogging career. I have discovered that Most Nigerian bloggers are very lazy to write their own posts.
In fact, if you can write, then no need to blog (Unless you have the money to pay people to write it for you)
This is what plagiarism can do
- · It will tarnish your image online
- · I can lead to an arrest.
- · Google AdSense will ban you from using their platform
You need to desist from this, Even if you need to copy, do it professionally. Cite the blog you copied from and add a link to the post.
#6: Neglecting Email marketing
If you don’t have an email marketing account, you are losing. It has been proven that email marketing is the best marketing strategy on the internet.
This is because people value their emails more than any other thing. You can’t even do most things on the internet without your mail.
When you want to create a facebook or twitter account, they will ask you for your email.
When you want to buy web host, you must enter your valid email. Now imagine when you have 100,000 email subscribers, that money.
Bear in mind that it is better to have 500k subscribers thank 500k followers on twitter or facebook.
#7: Not building a social media audience
You have to start creating value on social media if you want people to know you and your business.
Don’t post too many links in your in your updates. Learn to post updates that people like and can make them take action.
You can add me on facebook. (fb.com/AnyaoguIkechukwuJosh)
#8: Neglecting SEO
Search engine optimisation is very important in online business. Don’t ever do without it (Although GT Igwe Chrisent said it’s for broke bloggers – link: https://www.entrepreneur.ng/seo/seo-broke-bloggers-ad-campaigns-rich-bloggers/)
How do you get started?
- · Index your posts in Google, Bing and Yandex webmasters tools
- · Use SEO plugins like Yoast
- · Writing quality contents.
- · Build Backlinks
I want to let you know that SEO takes time to work. You have to give it time.
#9: Not networking
If you don’t get connected to your fellow bloggers, then how do you think you will succeed? Join blogging groups on Facebook. Follow popular bloggers on twitter and you will see how you will improve.
Don’t also forget the power of team work. Form your own team of bloggers with a similar mindset.
#10: Depending only on AdSense
Let me talk about money making. I don’t understand the reason why many bloggers will depend on AdSense. They are many ways you can make money online, You don’t rely totally on AdSense. Wrapping up Above all don’t ever quit.
Blogging is a big business that can make you richer than many bankers, Doctors, Engineers and even politicians (lols).
You can check out Pat Flynn income report for last most at Smartpassiveincome.com.
Which of these has really affected your blogging business? Share with us.