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It takes more than just good writing to be a great blogger. Apparently, a good blogger should know how to write for people and at the same time optimize the article in a way Google will understand the topic.
That is why I have always being for the notion that Good writers are bred and not born.
Now, some readers may disagree with me but we should at the very least come to a compromise.
Just imagine William Shakespeare came back from the dead.
And all of a sudden he starts writing plays with the old style of writing while using words that have perhaps gone extinct.
Imagine for a second how hard it will be for the modern age readers. His writing style of then that made a genius wouldn’t be acknowledged in our today.
What I’m I trying to say?
As an amazing blogger, the people you write for, how you write and the way you go about it will determine its acceptance among readers.
Hello it’s 2017:
We write to be understood. Not to display our prowess in literature and end up making our readers bored. You wouldn’t want that, would you?
So to give your writing more vigor to increase the chance of putting a message across. Continue reading the points I will make mention of as it will help spice up the way you write and people and Google love your work.
Cut down on redundant words.
You know that babe you try to avoid every time she calls. The one who sound like a broken record, starting up another out of nowhere. Repeating the same old story in the same manner without introducing something new.
She doesn’t just get it.
As Humans we tend to block out messaging we find redundant. It goes beyond repetitive –As a matte of fact, repetition is regarded as an effective persuasion technique. Redundancy is said to be saying more than what is required without introducing anything new or compelling.
For example: An average Nigerian would say “but yet” you say But or Yet. But you don’t use both. It’s like saying babies are children– it’s already implied.
The picture above shows you how to avoid redundancy.
Using apps like Grammarly will help you avoid using redundant words. It also gives you an alternative for sentences which appear unnecessary.
Keep Your sentences short & Precise
It’s one thing to write for books and another for devices.
This is because when we read on a screen it becomes harder to track a chunk of words. It is important to use short text & paragraph. It creates a navigable pattern for readers to digest.
Infinix is a Chinese led company known for their business approach of targeting the growing market in Africa and East- Asia in 2017.
That sentence can be changed to, Infinix is a Chinese led company. known for their business approach of targeting the growing market in Africa and East- Asia.
A good rule for concise writing demands you try to keep words around 20-30 words per paragraph.
Use Transitional words and Phrases
Yoast – A WordPress plugin which helps users optimize articles for readers and search engines in their latest update included Transitional words as a metric for a good readability.
After all, transitional words & phrases help your writing sound fluent and less robotic.
Below are some examples:
Words which show an example: as shown by, to illustrate, for example etc.
Words which show event: First/second/third/ lastly, finally.
The picture below shows examples of transitional phrases and words.
Furthermore, try to use transitional words in your article as I’ve done in this article.
Reduce the Use of That
When the word “that” appears a little too much in writing, it kills the brilliance of your work.
For example. It’s the same woman that we saw yesterday in the market Square” you can say it’s the same Woman we saw yesterday in the market square.
I use an old trick of reading through the copy and purge superfluous use of “that”
Cut out Long words.
Apparently, readers get bored of the longer version of words.
If a short word can describe a word then forget how professional you may sound. Go for it.
For example. Instead of redundant, use surplus sympathetic for tolerant etc.
The Moz about page is a perfect example how short should be used.
Tip: Short words are often effective for infographics.
When it comes to SEO, optimizing your post does little to take your post up the SERPS. However, good writing keeps it there.
When try out all the power writing tips I have listed above, you stand a high chance of getting loyal readers which means few people would bounce off your page.
I’d love to hear from you.
What are your favorite tips to make a perfect copy?
Use the comment box.