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It really a complicated topic people would say but it the right meaning to what they actually mean. Marketing and advertising how are they done? Do they mean the same thing?
When contacting business owners or pitching a companies for aim of business, I opt the use of advertising and use marketing or promoting, you may think am stupid but there is always a different to this two words.
Let examine this two factoring words “Hand bills advertisement and “market, marketing”
Hand bills advertisement: is basically placing stuff like image, postal and banners with some featuring on it to attract passerby, your readers/subscribers to click, order and buy. Though, this objects or items are being static in a position and they come in different format like rotation/animation advert, projected advert, banner advert and the rest. That just the meaning of the words, why an individual who place such advert is an advertiser. Advertiser are crafty in the sense that, they position this items in a luring position or attractive position which will make the readers or passerby to be distracted from the original interest, which some will eventually click to see more, click to enquire and some will buy.
Advertising has been a long time ideology, everywhere even in your house there are adverts, either in form of political posters/banner and so on, this object do distract, so many people when walking easily get enticed or distracted by displayed adverts, about 75% will spend 1 or 2 minute reading or viewing it. So, advert is a form of distracting people attention from their original mind to accept or view what you are inviting them to choose as an alternative.
Funny to say, even human beings has made themselves an advert. Take for example, prostitute (harlot) do advertise themselves, if they don’t they will not have much traffic (customers). How do they do this? They stand in a wide open place seductively enticing passerby, some are lured and they click on the advert (lol, let not get too far).
I won’t deny the fact that adverts is very good to businesses and it has made new blog gain traffic in less period, business to gain, grow and become known in a short time.
What in for marketing when advert can do all that? Why do I say “Why market your business/blog not advertise?”
To tell you true, I was never a business student back in school times but even business student as of now can’t challenge me because I have carried out physical practical pertaining to this subject matter and my hypothesis are written, which I used in forming this theory am about to disclose right here. I will only summarize this aspect because I have the full drop down coming soon “why I choose marketing and not advertising?” with that you will get more from that.
Market, marketing: market is a place for commerce (i.e. business) which base majorly on buying and selling. This buying and selling do not limit to just the market place, it goes beyond the extreme of that location. We do see such in our environment, people carrying branded products selling on the street, this aspect is the marketing because they come to you. Unlike adverts you have to pass the location or site where they are place before you can see them.
An individual that takes the initiative to bring this items to you are called marketers. They study the needs of people and they bring the information, products, services needed at that environment. They deliver this product or services individually either via email, messages or also via advert format. There is email marketing, SMS marketing, executive/physical marketing. Though, we won’t chat more on this aspect.
Marketing teams in companies are one of the rigid part or team that cannot be tempered with, why is that so? They have 60% works to be done which other department or team cannot carry out.
If placing advert online or on street there will be less sales and low clients but with the marketing teams available, it a competence of stability for increase in clients, customer and sales. They don’t wait for people, company or Organization to come to them but instead the marketing team goes to them and strategically convince about their products or services which they are advertising. They go beyond the market place or company, advert are place but marketing moves from place to place making more in tell on the product or services been promoted.
In conclusion, both advertising & marketing is a stepping stone for any business or blog with low remark, the best two ways to increase their traffic (visitor) is via marketing. Thanks for taking with us and your comment will show you truly appreciate the time and effort used in penning this information.