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The first blog was created in the year 1994 since then blogging has evolved from what it was then into today’s microblogging platforms.
According to mediakiv.com, there are more than 440 million blogs and websites in the blogosphere today and each day more blogs are opened.
Looking critically at the large and growing amount of blogs and websites it would be wise to note that the workload on search engines in crawling and indexing these sites is pretty enormous.
Thus, ranking becomes a little harder than it should be. But, by structuring your site in the right way, search engines would be forced into recognizing your blog/website and concurrently rank it.
To structure your blog and website for search engine recognition, you have to follow these SEO best practices on structuring your blog for search engine recognition. And they are:
1. Search Engine Friendly URLs
Have you ever visited a page in a site and the link looks like this
This is an embarrassing mess!
The length of URLs is capable of confusing search engines and site visitors who would want to share your blog updates by the directly copying and pasting the post’s link.
Sites with clear, short URLs are always search engine friendly as they rank better on Google search engine.
To get a shot at ranking well on search engines make your URLs as short as possible.
Blogging platforms like Blogger for example allows you to customize your URL of a post.
2. Site Navigation
It is a general rule that making it easy for your blog readers also makes it easy for search engines.
Keep your site simple. Make sure your site is easily understood by visitors.
A site that is not properly designed to suit easy navigating confuses search engines when they try to pick out the contents on the site.
Your website navigation should be made up of real text links and not images.
As an additional boost, You can include the links to pages you want search engines to crawl on your homepage.