The reason you need an original and completely unique name for your domain is as clear as it is simple: So that you don’t get sued for infringing on someone else’s copyright or intellectual property. If someone else owns the name and is currently using it or even just holding it in reserve for a possible future use, it’s their property. This means that you will quickly find yourself in court facing a serious lawsuit if you attempt to tread on someone else’s toes. The best thing you can do if you find the name you want is in use is to give it up and try to come up with something else.
It’s Important to Brand Your Business With the Correct Domain Name
When it comes to giving a name to your new domain, the most important factor will be to choose one that gives it an immediate identity. Domain names have consequences. Words can conjure very strong associations in the mind of the reader. This is the secret to the future success or failure of your brand. The right domain name will give you an immediate head start when it comes to building and strengthening your brand. The wrong name will leave a foul taste in the minds of viewers and cause them to move on to your competitors without giving you the benefit of a second look.
You’ll Have to Live With the Domain Name You Choose
It’s all the more important to make the correct choice for your domain name because you may have to live with it for a very long time to come. It’s hard to close up a site and start all over again at a new location with a completely new brand name. It disrupts the flow of your business and causes it to be “missing in action” for several weeks or even months. It’s much better for you to choose a name that is as evergreen as possible and won’t go out of style before the ink is dry on your domain hosting service contract.
The Correct Choice of a Name Will Have a Positive Impact on Sales
You may not be a believer in the tired old cliché, “What’s in a name?” Making the right choice when it comes to naming your domain will make a convert of you, especially when you see the results that a strong brand name has on your public reputation and resulting sales. This is a choice that will have a far ranging impact for years to come.