5 Types of Blog Posts to Supercharge Your Affiliate Marketing Campaign

5 Types of Blog Posts to Supercharge Your Affiliate Marketing Campaign

author-pic About author
Fouad is a freelance ecommerce copywriter and the curator of NairaTechnology, a consumer technology blog in Nigeria. You can reach him on Facebook for help on how to make your online store make more sales.

Affiliate marketing is interesting because you can start earning with just a blog and a reasonable amount of audience.
It is a win-win.
You’re happy when your reader clicks your unique link and goes further to make a purchase. Your reader is happy because they’ve found useful information and an invaluable product. The affiliate company is happy because your reader just purchased their product.
So, everyone is happy.
You need to employ different strategies as a blogger and affiliate marketer to maximize your commission. Here are 5 types of posts to help you promote your affiliate products.

1. Product Review

Writing a product review about a physical or digital product is easier when you use the product yourself. Give an honest account of how it works and what it can do. Spell out the pros and cons. Don’t be bias in any way.
If you do a lot of product reviews on your blog, you can get a sample of the product from the manufacturer or owner. Yes, some companies give free samples to bloggers for the purpose of review. Don’t be afraid to ask.
Don’t worry if you’re not able to lay your hands on the product. There’s a way out.
Do some research and find customer reviews on the product. Those are real buyers who have used the product. Most of the customer reviews you’ll find are honest impressions of people who have actually used the product.
Read the details of their experience, write a well-detailed review on the product, and refer your readers to the seller through your affiliate link.
Product reviews don’t always have to be positive. You can also write a negative review on a product you think isn’t helpful based on your experience. Definitely, this won’t earn you many sales but will earn you more trust from your audience.
Whatever the case, be sure your reviews are honest and are based on valid information. This is how to gain much more trust from your audience.

2. Tips Post

Share tips on something you know and your audience are interested in. This can be in the form of a how-to guide or tutorial.
Get an affiliate product you’ve used and share your knowledge on how to use it.
If your blog is about blogging, for example, you’ll begin with teaching people how to choose a niche, then, how to set up a website by registering a domain and paying for hosting. Become an affiliate of a hosting company you’ve used and feel satisfied with their services. Recommend it to your audience.
You don’t have to be an expert to write a tips post or how-to-guide. If you have a hard time figuring out your area of expertise, take some time to learn something new and worth sharing with your audience.

3. Case Study

A case study is an effective way to supercharge your affiliate marketing campaign. In a case study, you give the details of a product, the need for it, how it was used, and the successful outcome of using it.
Your case study should be focused on how you or someone used a product to achieve a particular goal. It is, basically, the details of how your affiliate product was used as a solution to a problem to produce a successful outcome.
Strategically use graphics in your case study to give the actual proof that a product works, and you’d be amazed by the high conversion rate.

4. Roundup Post

A roundup post, in this case, comprises a list of related products and a brief on each. Research the interest of your audience and get a list of related affiliate products that answer their questions and solve their problems.
A blog on school examinations, for example, can publish a roundup post on the best books to read for a particular examination.
Roundup posts can also be in the form of a resource page. Instead of publishing a roundup post that gets buried below your archive as you publish new posts, you may want to create a resource page to allow you use a visible tab right on your menu.
You can earn a reasonable commission from affiliate sales using a roundup post if you do it the right way.
One good thing with a roundup post is that you don’t necessarily have to write a lot of copy. Just a brief on each item will do.

5. Product Comparison 

Product comparison allows you to simultaneously review two or more similar products while comparing them.
This is mostly used on tech blogs, where newly released tech products are compared to one another to determine the best. This is most effective when similar products of different bands are compared.
The good thing about product comparison is that it helps your audience – who may already be at a crossroad – to decide which product or services to choose.

Wrap Up

These posts can be used to supercharge your affiliate marketing campaign in whatever niche you find yourself.
No matter the type of blog post you decide to use, the most important thing is to deliver quality information that will be helpful to your audience.
Focus on assisting them and gaining their trust. Then, maintain the trust by giving honest reviews, tips, case studies, roundups, or product comparisons. Your affiliate earning will skyrocket than you imagine.