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Traffic is at the center of every bloggers desire.
For any business to strive successfully online, a large dose of traffic is needed and not just traffic but traffic that converts.
The best way to drive in traffic that converts is by:
1. Addressing a Specific Audience
Many people jump into blogging without first considering this point.
Before you setup a business, the first thing that comes to your mind is who you are selling to or who gets to buy your products.
When you understand this you’d be able to drive sales as you’d know exactly how to strategize and showcase your business to the audience that wants your product.
Even in the blogosphere, target audience is a crucial topic. If you do not have in mind the people your blog’s goods and services are for, you’d waste time and resources and ultimately end up frustrated.
So, before you start developing contents, decide who you are selling to and what you are selling.
2. Addressing a Problem
Why some bloggers are more successful than others is because the successful ones saw a problem, identified the problem and proffered working solutions to them.
Good corporate blogs direct their posts to solving one problem or the other. Not only do they drive in traffic, they earn a lot of revenue.
3. Optimizing Contents for Search Engines
Search Engine Optimization (SEO) is one tool so great, a legit use of it can fetch you so much traffic.
Google records 40,000 search queries every second. Imagine the tons of clicks you can get when you are ranking high on Google search engine.
A great blog post follows basic search engine rules such as keyword optimized titles, a good keyword ratio, keyword anchor text, and the use of optimized targeted keywords.
Mastering SEO best practices is a very efficient means of driving in traffic to your blog.