Understanding and Driving in Traffic From Social Media Platforms | Tech Blog in Africa for How TOs Understanding and Driving in Traffic From Social Media Platforms - Tech Blog in Africa for How TOs Understanding and Driving in Traffic From Social Media Platforms | Tech Blog in Africa for How TOs

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Understanding and Driving in Traffic From Social Media Platforms


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According to estimates, the number of worldwide social media users reached 1.96 billion active users and is expected to grow to some 2.5 billion by 2018.

Imagine the amount of traffic that social media can drive in for you. To so many bloggers; newbies and pros alike, social media has become the primary and only source of traffic for them.

In case you do not know what the wordy phrase social media means, let me help you.

Social media are computer-mediated technologies that facilitate the creation and sharing of information , ideas, career interests and other forms of expression via virtual communities and networks.

With the estimated statistics above you'd know if you are making good use of social media or not. If you aren't or maybe you are but feel you need more then I'd like to enjoin you to follow through this piece.

It is unarguable that Facebook, Twitter, Instagram, Linkedin and Pinterest are the five major social media channels which support easy interaction and engagement.

To be able to drive in traffic from them you must understand what each platform is about and what the users want to get engaged.

The knowledge of this would help you drive in traffic which then translates to sales.


1. Twitter



Twitter is an online news and social networking service where users post and interact with messages, "tweets", restricted to 140
characters.

Registered users can post tweets, but those who are unregistered can only read them.

Users access Twitter through its website interface, SMS or a mobile device app.

Twitter, Inc. is based in San Francisco, California , United States , and has more than 25 offices around the world.

Founded in March 2006 by
Jack Dorsey , Noah Glass , Biz Stone, and Evan Williams, Twitter was launched in July 2006.

As at 2016, Twitter had about 319 million active users .

The Twitter audience is made up people who are looking for tips, news, how to's, twitter best practices. Basically it is all about news and media.


2. Facebook



Facebook is an American for-profit corporation and an online social media and social networking service based in
Menlo Park, California.

The Facebook website was launched on February 4, 2004, by Mark Zuckerberg , along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum , Dustin Moskovitz, and
Chris Hughes.


Facebook has got about 2 billion users as at June 2017 and these all seek entertainment and value.


3. Instagram



Instagram is a photo-sharing application and service that allows users to share pictures and videos either publicly or privately. It was created by Kevin Systrom and Mike Krieger , and launched in October 2010.

Although the idea was that of Kevin Systrom and Mike Krieger, Instagram was developed by Facebook.

As it is a photo-sharing application and service that allows users to share pictures and videos either publicly or privately, Instagram users are drawn to stunning visuals.


4. Pinterest



Pinterest is a web and mobile application startup that operates a software system designed to discover information on the Wide Web, mainly utilizing images and on a shorter scale, GIFs and videos.

The site was founded by Ben Silbermann ,
Paul Sciarra and Evan Sharp.

Pinterest is the destination of people who are very creative.


5. Linkedin



LinkedIn is a business- and employment-oriented social networking service that operates via
websites and mobile apps.

Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking , including employers posting jobs and job seekers posting their CVs.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals.

You do not need a sooth- sayer to tell you what kind of audience make use of Linkedin.


With this understanding of how social media platforms work all you need to do is to create unique posts that attract the users of each of the social media platforms aforementioned.
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