In other to get high ranking from search engine using SEO, you definitely need to master some writing guidelines and makec ontent.
Creating a good and fascinating content will actually make your site to be ranked higher in the Google search result.
For some, writing for SEO purposes and writing to attract and captivate your audience could seem two contradictory goals. I totally disagree with this. Indeed, if you not only want a good but also an SEO-friendly blog post, the words you want to be found on should be in a very prominent place. But, using your keywords too often severely damages the readability of your text. So, you definitely shouldn’t do that.
In this post, I would like to give some tips on writing blog posts that will make your site rank high in google search result.
Writing tips for good blog posts
Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post. They just type what comes to mind. For some, this may be sufficient because they are natural writing talents. Others might need some help.
1. Think before you write
Think hard about the message of your text. What do you want to tell your readers or which central question do you want to ask?
What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.
- Write down the structure of your blog post
Start your post with creating a clear structure. Every post should have:
- · Some sort of introduction (in which you introduce your topic);
- · A body (in which the main message is
- A conclusion (which should summarize the most important ideas or deduce some new idea).
Write down what you want to write in all these three sections. You now have a kind of summary of your post. The real writing can
- Use paragraphs.
Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs.
- Use headings.
Headings structure the entire page, so you should use headings. They’re important for readability, but for SEO as well. Headings
help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way in your articles, you should use subheadings. Subheadings will lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some subheadings.
- Use signal words.
Signal words help people to scan through your text and help people to grasp the main idea. Let’s say, for instance, that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’, ‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will
instantly get that a conclusion will follow after words like ‘consequently’, ’so’ or ‘for this reason’. Signal words are therefore very important to structure your text.
- Let other people read your post.
Before publishing your post, let someone else read your post first. Ask him/her whether he understands the main idea of your post. Correct typos and sentences that aren’t formulated correctly.
- Optimize the length of your article.
Make sure your articles have a minimum of 300 words. Google likes long articles, if your article is too long though, it might scare away users. So try to stop at around 700 words. And, as a general rule of thumb: try to put your search terms in about 1 to 2 percent of your text. So in an article of 300 words, you should mention your search terms 3 to 6 times.
- Link to previous content.
If you already wrote some content about the topic of your current post, don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Next to that, your link structure is important for your ranking in Google as well. And of course, your reader might be interested in these related posts too. You should read Just his post about cornerstone articles if you want to read more about this.
- Add content regularly.
Adding actual and functional information to your website will give Google the idea that your website is alive. If it’s not an active website, Google will crawl it less often. This might affect your rankings negatively.
I hope by applying the above steps will surely help your SEO to rank high in Search Engine.